Michelle Beck - Palomar College

SUMMARY
BEATRIZ LUNA
2 CARR 177 Apt 407
Guaynabo, PR 00966
Phone: (787) 309-3808 Email: bluna2011@kellogg.northwestern.edu
Finance Executive with over ten years experience in the securities industry and consulting. Raised and manage
a book of business of $120 million in assets under management. Client list spans from family businesses, nonprofits,
government, and high net-worth individuals. Directs a cross-functional team of 10+ staff members
across departments. Proven track record of leading engagements, ensuring client satisfaction, and becoming a
trusted advisor. Key areas of expertise include Asset Management, Equity Valuation, Bond Trading, Financial
Planning, and Financial Writing/Publishing.
EXPERIENCE
SANTANDER SECURITIES (GRUPO SANTANDER) Guaynabo, PR
Vice President (Executive Council Club 2007, 2008, 2009, 2010, 2011)
2006 - Present
• Manage and service a $120million portfolio in assets under management (AUM) for Institutional,
Government, Family Businesses, and High Net Worth clients.
• Develop and execute investment policies, design asset allocation strategies, and manage daily investment
decisions based on clients’ financial needs.
• Prepare and lead quarterly presentations to Board of Directors, Investment Committees, and High Net
Worth clients on the markets, the economy, and investment strategies.
• Lead cross-functional teams of accountants, traders, bank product managers, and Santander analysts to
provide clients with an integrated financial experience under the Santander umbrella and the best business
solutions to their financial needs.
• Organize and conduct marketing efforts to prospect new clients and acquire new accounts.
SANTANDER SECURITIES (GRUPO SANTANDER) San Juan, PR
VP & Director of Investment Consulting and Research Department 1999 - 2006
Securities Principal and Manager
Senior Bank Analyst and Economist
• Belonged to a team of eight securities principals that managed and supervised 90 employees in the second
largest full-service broker dealer in Puerto Rico.
• Part of a team of managers that formulated and structured the firm’s products, marketing materials, and
overall sales strategies.
• Directed the design and set up of the firm’s managed account platform, Premium Managed Account, making
this business segment grow from $25million to $200million in AUM, representing $4 million in revenues.
• Worked with the President in conducting strategic analysis to better understand our competitors and ways to
increase our market share. Aided in the negotiation and hiring of top recruits from rival firms.
• Led effort to design and construct, with a recognized world class institution, the first set of model portfolios
that included Puerto Rico asset classes.
• Created and directed the first equity research department in Puerto Rico, covering the local bank stocks
universe and the local economy.
• Managed the investment consulting team servicing a group of 50 financial advisors and their clients daily.
• Supervised team that served as center of local market and local economic intelligence to Santander
Securities, Banco Santander (Puerto Rico & Spain), and clients.
• Interviewed top management from local financial institutions periodically to construct and maintain
valuation models for each one of the local publicly traded financial stocks.
• Published Equity Research reports with recommendations of Buy, Sell, or Hold for the publicly traded local
financial institutions.