Michelle Beck - Palomar College

RAMESH VENKATARAMAN
788 W Easton Ct., Palatine IL 60067
847-934-8455 rvenkataraman2011@kellogg.northwestern.edu
SUMMARY
Innovative leader with experience in developing and executing strategic business plans. Adept at leading diverse cross functional
international teams, developing customer value statements, creating product roadmaps, analyzing market and customer needs and
align product requirements to position the product effectively. MS in Electrical Engineering and MBA from Kellogg School of
Management (Northwestern University)
PROFESSIONAL EXPERIENCE
TELLABS INC. Naperville, IL
Staff Product Manager, Bandwidth Management System 2008 – Present
Business Planning and Strategy development
• Leading the market analysis and research on M2M (machine-to-machine) markets to create a strategic business plan to
define an addressable market and potential revenue targets. Assessing the Machine-to-Machine technology, in the area of
medical devices, its growth and new adjacent product investments for Tellabs to establish strategic business plan.
• Led the strategic planning team in market research and analysis for the business unit and created business plans for new
application market opportunity of over $400M in projected revenue over 5 years. Facilitated the analysis by building models
and tools to assess the NPV of the project along with assessing gross and operating margin to foster the R&D investment.
• Led the portfolio planning activity by assessing startup companies for their value and product alignment with Tellabs
portfolio with an intention to either partner with them by licensing their product or potentially acquire them. The analyses and
recommendations were in terms of a creating a proforma value of a product line that was used for negotiating either a
licensing price of the software product or acquisition value of the company.
• Analyzed the smart internet breakout market both qualitative and quantitative, assessed the potential revenue to be at about
$100M over 5 years, and highlighted the gross margin to be at 55 pct with a potential R&D investment of about $8 M.
Presented the research and analysis to C level management and got their approval to build the product, participated in the RFx
discussions with BT. Developed and executed go-to-market strategy for this line of product.
• Developed a business strategy to sell off an existing product line and generate revenue through software licenses. Negotiated
agreement to train and transfer the ownership of the product to a German company.
Product Management, Marketing and Business development
• Led the product marketing team in creating right customer value marketing statements and market the current solutions and
products both in domestic and international markets.
• Planned and prioritized features and functions based on customer needs for T3700 product that generated about $70M in
domestic revenue. Managed product release and feature roadmap, captured functional and systemic requirements of customers
for the T3000 line of products.
• Created product marketing and messaging collateral for launching new products as part of go-to-market strategy
• Created strategic sales plans with channel partners in APAC region, negotiated potential channel partner agreement for a
particular product identifying key roles and milestones.
• Developed new business opportunities by introducing about 11 new customers for current T3000 product line with a
revenue potential of about $50M.Defined new products like T3000 extensions to new technologies based on discussions with
customers with a projected revenue of about $30M to $50M over 5 years. Created business case to analyze the cost-margin
benefits and to help senior management assess the investment opportunity.
ROCKWELL COLLINS Cedar Rapids, IA
Contractor, Cabin Electronics Systems 2007 – 2008
• Led a team of engineers by estimating the effort and cost, gathering requirements and designing the wireless/wireline in-plane
cabin data network, testing and delivering the solution for a new Electronic Flight bag solution and Satellite communication
based IP network. Researched and built a single board computer running Debian/Linux based system logger to track issues for
an in-plane voice and data network.
MOTOROLA INC.., Networks & Enterprise Division Arlington Heights, IL
Distinguished Member of Technical Staff, GSM Networks 2000 – 2007
• Assessed software release cost by estimating cost and effort for features for six major software releases. Defined product
roadmap and strategy, performed feature prioritization, provide responses to RFI/RFP and work with product management
team in responding to RFQ. Work with regional sales team to provide technical responses during bid and quote process.
• Created and delivered a product solution offering simultaneous voice and data by leading a team of 30 engineers across
multiple international Motorola divisions. Performed project planning and execution of the program , resource planning ,
allocation, tracking deliverables, setting various intermediate goals, assigning tasks to individuals, coordinating the tasks for
delivering the system requirements, architecture and interface specifications.