Michelle Beck - Palomar College

CARLOS PARET
1531 W Glenlake Ave 773.575.2577
Chicago, IL 60660 CParet2013@kellogg.northwestern.edu
PROFILE
Top-performing senior manager with over 15 years of multi-functional experience, including: Brand and Product
Management, Global Strategic Marketing, Project Management, Sales, Business Integration, Planning/Forecasting,
Finance, and Customer Service. Recognized for expertise in resolving complex issues, delivering creative
solutions, reducing corporate risk, maximizing financial resources, creating operational efficiencies,
communicating diplomatically, influencing senior executives, and leading cross-functional teams. Career
considerations: entrepreneurial / strategic product innovations, business development, or mergers and acquisitions.
EDUCATION
Kellogg School of Management, Northwestern University, Executive MBA, degree expected June, 2013
Aurora University. Double Major: BA Economics and BA Sociology, 1996
EXPERIENCE
ABBOTT 2006 - current
A $35.2B diversified, global health care company devoted to the discovery, development, manufacture and
marketing of pharmaceuticals, nutritional products, medical products and biotech.
Senior Product Manager – Oncology, Abbott Molecular 2010 - current
• Define and develop global marketing strategies: identify target markets, understand key customer segment
needs and product differentiation, quantify ROI - sales and margin opportunities, communicate the strategy
and gain agreement from Area marketing teams for tactical execution, including FDA/regulatory filings
• Strengthen pharmacogenomics PGx programs in: non-small-cell lung, melanoma, liver and bladder cancers
• Key Opinion Leader KOL identification, collaborations, and advisory boards with Scientific Affairs managers
• Brand strategist: biomarker and companion diagnostics CDx assay co-development / patient stratification
• Melanoma franchise: commercialization and product management in FISH, RT-PCR, and Sanger sequencing
Brand Manager – Abbott Nutrition International 2008
• Honored with Abbott’s Presidential Award for Outstanding Performance in 2007
• Expanded both EAS and ZonePerfect (Nutritional Snack Bars) products in high growth international markets:
Brazil, China, Japan, Mexico, Canada, Russia, India, Australia and New Zealand
• Product innovation leader: delivered market data – flavors, ingredients, packaging, line extensions
• Saved over $200K by utilizing U.S. creative, programs, and website content for affiliates; reapplied marketing
and advertising collaterals, sales aides, and brand reference tools
• Led cross-functional teams with R&D, Supply Chain, and Regulatory Affairs to identify regional
formulations; consulted with trademark legal on proprietary ingredients cross-border branding
• Analyzed market research for share and trends: Euromonitor data and secondary research
International Marketing Manager – Abbott Nutrition International 2007
• Developed and executed complex integration projects for both EAS (Sports Nutritionals) and ZonePerfect
• Managed EAS International marketing and graphics departments transition; selected Abbott resources and
technology vendors to seamlessly transfer critical responsibilities
• Audited legacy business creative and claims to minimize risk exposure; implemented a disciplined review
process with Legal, Medical Affairs, Regulatory Affairs, and Public Affairs
• Collected competitive intelligence to determine category trends
• Monitored $900K department budget and reconciled expenses