Michelle Beck - Palomar College

SILVIA MELENDEZ
P.O. Box 160 914-815-3034
Purchase, NY 10577 silvia@silviamelendez.com
Corporate Development ♦ Business Consultant ♦ General Management
Innovative global director with an impressive twenty year history of generating multi-million dollar revenue, profit,
and market share growth. Recognized source of high-impact corporate strategic vision, executing with tenacious
hands-on planning and negotiation skills, penetrating new and existing markets, while leveraging market
intelligence to dominate competitive landscapes. Proven track record for leading complex engagement negotiations
with in-depth market expertise. Exceptional business acumen with innate leadership abilities to build, motivate, and
lead high-performance cross-functional teams, driving tangible positive results.
Business Analysis & Strategy Change Management Market Development Tax Planning & Strategy
P&L Management Product Planning Product Branding Audit & Compliance
Risk & Cost Management Product Development Product Pricing Vendor Management
PROFESSIONAL EXPERIENCE
MasterCard Worldwide, Headquarters, Purchase, New York 08/2005-Present
International credit card and financial services provider, with annual revenues exceeding $5B.
Director - Product Management & Business Development
Direct and structure government and commercial product solutions for a $145B market, combined with managing
customer relationships, to accelerate product and brand awareness. Oversee decision-making and executing
industry-changing corporate strategy stages, including: creating and prioritizing business requirements for short
and long-term revenue growth, assessing competitive market landscapes, managing product risks and opportunities,
while conducting consistent business development directives. Control a $1.5MM annual product development
budget through: analyzing business financial valuation deals, negotiating partnership proposals and contracts,
developing complex program pricing schedules, and administering cost reduction measures. Orchestrate
communication and education processes of new product launches for clients. Manage over 150 business
relationships, including: Consultants, Merchants, Processors, Government, Banks and corporate customers.
Major Contributions:
• Delivered a $430MM government contract win, resulting in 30% annual portfolio growth
• Attained $70MM in economic incentives for multiple global key accounts; program success resulted in a 10year
government contract renewal worth $3MM in revenue and a 100% customer retention
• Lead first Fleet product cross-functional team addressing overall product risk and customer satisfaction;
increased product compliance from 67% to 99%, effort resulted in retention of a $4B key account
• Overhauled end-to-end program management through consolidation and streamlining; lead competitive
negotiations with multiple vendors resulting in 40% ($500K) annual budgeted savings
• Developed strategic pilot initiatives to expand T&E and Purchasing-Card business lines through strategy and
planning stages, opportunity revealed $17MM revenue prospect; service offerings in current development
• Developed product expansion white papers for six major clients in the U.S. and Canada regions, identifying
target market growth opportunities; ~$20B annual revenue for total product portfolios
Ryan, Inc., Dallas, Texas 2003-2005
Leading consulting firm providing U.S. and International services, with annual revenues over $180MM.
Senior Consultant – Accounting, Tax, Finance
Provide proficient strategic corporate accounting, tax, and finance counseling to senior business executives across
numerous industries. Structured and administered multi-national corporate engagements through project-managed
phases, including: project set-up, review, process, and post-service management support. Authored multi-year
client position papers, proposals and contracts, managed competitive cost structures and maximized revenue
generation. Designed and implemented quarterly dashboard tracking-tool to facilitate strategic business planning,
development, and management of investment budgets, resources, and risks.
Major Contributions:
• Drove 24% ($47MM) company growth by expanding service offering into untapped markets
• Delivered over $60MM in economic incentives across portfolio of 15 Fortune 100 companies
• Introduced ground-breaking online automation-tools to facilitate airline industry savings; project lead to
acquiring 12 new clients driving over $22MM in client-based engagement revenue