Michelle Beck - Palomar College

Kristin Kos Mullany – Page 2
• Conceived an integrated approach for marketing pull-through and sales force development. Stabilized
market share, broke share trend, market research showed 100% increase in message execution. Approach
became foundation for roll out across the therapeutic sales forces.
• Led the training development to achieve aggressive acquisition goal of 90 days; integrating 1000 sales
professionals, 7 products totaling $3B in sales.
Senior Manager, Curriculum Development, 2004 - 2006
Recruited to company and promoted into position to build new division-wide curriculum development team for all
US sales forces. Let recruiting and rapid growth of a 25 person team to develop training content and build training
infrastructure for on-boarding and POA meetings that included selling skills and product training for Cardiovascular,
Dyslipidemia, Metabolic, Neuroscience, Immunology therapeutic areas.
• Built training development expertise and approaches to enable successful decentralization of product training
back out to therapeutic training franchises.
• Led the development of behavior-based ‘Performance Models’ to support coaching, hiring, training.
ELI LILLY AND COMPANY, Indianapolis, IN 2001 - 2004
Senior Pharmaceutical Sales Representative, Evanston, IL, 2003-2004
Launched two new products, including a novel osteoporosis self-injection biologic, Forteo®, and a new erectile
dysfunction product, Cialis®, to appropriate Specialty and Primary Care physicians. Significantly increased national
territory ranking to 66th position from 512th for lead product, Evista® Midwest Area Winner in Evista® contest for
new prescription growth.
Senior Team Lead – Global Marketing Development (Lilly Marketing Institute), 2001 - 2003
Led the strategic direction, training development (all media) and implementation of marketing capabilities for 1800
globally-based marketers. Led a team of 4 direct reports and 4 international-based Consultants. Managed a budget of
$2 million. Consulted on product launch imperatives and message transfer with sales. Received Global Marketing &
Sales Shining Star Award for Implementation and Customer Service Excellence.
ACCENTURE, Chicago, IL 1997 – 2001
Consultant – Change Management/Human Performance, 1997 - 2001
Led the development and project management of training and change management solutions to support mergers,
system implementations and business process changes. Partnered with cross-functional Accenture/client teams,
managed 4 direct reports and supervised a staff of 8. Promoted from Analyst to Consultant within 1.5 years.
• Launched multi-channel business strategy (agency, call center, online) for Fortune 100 company through a 5
month rapid training development and on-boarding of 2,000 employees in 4 new call centers nation-wide
EDUCATION
KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY, Evanston, IL
Executive MBA, 2011
NORTHWESTERN UNIVERSITY, Evanston, IL
Bachelor of Arts in Psychology, Pre-medicine concentration, 1997
ASSOCIATIONS
Society of Pharmaceutical and Biotech Trainers (SPBT) – Advisory Board, Conference Speaker 2006, 2007, 2009
Certified Medical Representatives Institute (CMRI) – Advisory Board 2004-2010
Healthcare Business Women’s Association (HBA) – Member
American Society for Training & Development (ASTD) – Member
Langevin Instruction Design Certificate