Michelle Beck - Palomar College

Robert J. Hendricks
540 Brickell Key Drive, #305 • Miami, FL 33131
305.803.8336 • HendricksRob@yahoo.com
EDUCATION
KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY, Evanston, IL
Executive Master of Business Administration, 2011
FLORIDA INTERNATIONAL UNIVERSITY, Miami, FL
Bachelor of Science in International Relations, 1997
PROFESSIONAL EXPERIENCE
BGT PARTNERS – Miami, FL and Chicago, IL 2010 – Present
A leading integrated marketing, commerce and technology services firm, that creates and engineers highly
relevant brand experiences, to accelerate business growth and fuel brand advocacy.
Senior Strategist, Consulting Group, 2010 – Present
Joined the firm in 2010 to focus on creating innovative strategy and capitalize on emerging technologies.
Delivered wireframes, marketing strategy, social, mobile, and digital out-of-home campaigns that are fully
aligned with client’s offline business objectives. Expertise in mobile, web, and traditional strategy development,
cost and revenue estimating, competitive market research, business case and best practices analysis, senior
stakeholder interviews, persona development, ethnographic research, usability testing, complex platform and
workflow integration, SEO and analytics implementations.
Accomplishments:
• Key clients include Autonation, Kaplan, Office Depot, Bank of America, NextEra Energy, GE, and ADT
• Developed a new, innovative method of presenting online services for an unprecedented banking,
automotive and e-commerce group-partnership. Convinced clients to think about their digital business
opportunity in exciting new ways. Strategy resulted in a new client win, and a $3M to $5M engagement for
the agency. Built the online go-to-market strategy for a major energy service provider’s roll out of Smart
Grid technologies, taking into account federal mandates, costs, and the enterprise business plan. Developed
customer communication strategy, and internal rollout strategy
• Introduced thoughtful modeling capabilities and analysis of competitive practices, which resulted in securing
$800K in new business, from the largest automotive dealership group in the country. Helped a multi-billion
dollar office supply client understand how a complex back end registration and cart fulfillment process was
impacting their business. Designed a solution which reduced cart abandonment by greater than 70% Defined
website redesign requirements for the world’s largest B2B wireless infrastructure solutions provider. Created a
strategy to integrate suppliers within a multi-supplier business model. Managed client teams ensuring that risk
mitigation plans were executed and issues were driven to conclusion.
CONDO.COM – New York, NY and Miami, FL 2008 – 2010
Fast-paced start-up organization and the world's largest condominium marketplace with over 800,000 listings
valued in excess of $200 Billion.
Vice President (2009 - 2010)
Promoted into a strategic management position and invited to become an integral member of the local Site
Management Team. Led activities for Change Management. Provided guidance for growth strategy and design
enhancements using analytical/statistical engineering tools to enhance user experience and grow subscribers.
Strategy Consultant (2008 - 2009)