Michelle Beck - Palomar College

EUNICE OPOKU
214 South Oak Creek Lane, Romeoville, IL 60446
Home: +1.815.905.0022 | Cell: +1.630.802.6165
eopoku2013@kellogg.northwestern.edu
EXPERIENCED FOR-PROFIT SALES & MARKETING EXECUTIVE
A. Business Development
Global Business Development professional with 11-year track record of successfully working within and
expanding Consumer Packaged Goods (CPG) sales and marketing operational systems. Proven track
record of creating and capturing value, and maximizing resource deployment, product and process
development. Established network of high-level contacts in the Middle East, Europe, Africa, the
Caribbean Islands, North & South America, and Australia; travelled for business across 50+ countries and
40 states within the United States.
B. Marketing & Management
Proficient at developing new or repositioning company offerings, creating change methodologies using
“six sigma” to improve revenue growth, sales negotiations, strategic planning and tactical execution.
History of quantifiable success in budgetary management and financial controls. Resilient and
inspirational leader with a forte for recruiting and motivating high performing team members, and forging
long-term business relationships. Passionate about community development and the quest to make a
resounding difference in lives at the community level.
Areas of Expertise
� Global Business Development
� Leadership & Organization
� Risk Management
� Financial Controls
� Budget Management
� Marketing Planning & Management
� Marketing Strategy
� Product Development & Branding
� Rationalization of Supply Channels
� Forging Strategic Alliances
PROFESSIONAL EXPERIENCE
AFAM CONCEPT, INC June 2001 – Present
Headquartered in Chicago, IL USA, AFAM Concept is a global leader in the cosmetics industry,
employing a total of about 200 people in its two (2) manufacturing plants, located in Chicago, Illinois
and Shannon, Mississippi. AFAM has a total global workforce of about 300 people with sales &
marketing operations offices in England, Africa and the Caribbean Islands.
Executive VP of Sales & Marketing, Chicago, IL January 2006 – Present
Global Business Development
� Developed untapped global markets in different regions, established sales operational systems, and
created integrated strategic marketing plans
� Increased AFAM’s international revenues from 0% in 2005 to 65% in 2011 of the company’s total
revenue
� Achieved compliance with foreign policy trade regulations and differing accreditation requirements
across the European Union, Saudi Arabia (SASO), Egypt, Israel and Panama.
� Built from scratch a 29 member global marketing team which achieved cohesion with diversity,
facilitating marketing penetration initiatives and ROI
� Worked with the Mahmood Saeed group in Saudi Arabia with branches in Kuwait, Qatar and the
United Arab Emirates, to market and retail AFAM products in all 76 of their branded stores
� Led new product development and placement campaign which saw UK supermarket giant ASDA
launch 15 AFAM-brand items on their shelves
� In France and French territories, initiated marketing efforts to get product portfolio carried by
Carrefour, largest hypermarket retail chain
� Partnered with the Bryden Group in the Caribbean Islands to extend their health and beauty products
across 5 Caricom Islands; St Lucia, St Vincent’s, Antigua, Guyana, and Barbados