Michelle Beck - Palomar College

JOSE RAFAEL CEDEÑO TOLEDO
100 Rivers Edge Drive, Apt. 104, Medford, MA, USA, 02155 ▪ Cell: +1 857 998 0376 ▪ josercedeno@gmail.com
SUMMARY
Experienced multilingual business integration director, with over 8 years of solid operations, project and change management
experience throughout Western European, North and South America. Managed 6 plus Merger & Acquisition integration
projects within Latin America totaling over US $150M in revenue. Responsible for creating an organizational vision and
driving strategic plans to that end. Proven leadership and team building skills that yield superior performance across all
business functions, sectors, and corporate. Highly analytical, creative, and adaptive in response to internal and external client
needs in high change environments.
Languages ▪ Fluent: English, Spanish, and Portuguese ▪ Intermediate: Italian ▪ Basic: French
EDUCATION
KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY Miami, FL
Master of Business Administration – General Management Expected, May 2013
THUNDERBIRD UNIVERSITY Glendale,AZ
Executive Certificate in International Management 2005 – 2006
UNIVERSITY OF DAYTON Dayton, Ohio
Bachelor of Science in Industrial Engineering 1999 - 2003
PROFESSIONAL EXPERIENCE
PHILIPS ELECTRONICS, São Paulo, Brazil Jan 2009 – Present
Director - Corporate (NVI) Integration Program Manager USA and Latin America
Responsible for the overall success of business integrations for all Philips acquisitions in Latin America and part of the US, acting as
Philips ambassador, and promoting a One Philips approach. Responsible for coaching partners and Business Integration Leaders on
overall integration strategy, processes, priorities, and ways of working.
� Managing an average of 3-5 ongoing integrations and several pre-close acquisitions in Lighting, Consumer Electronics and
Healthcare.
� Structured and currently leading the integration of two healthcare informatics businesses, Wheb Sistemas (2010) with 260
employees, and Tecso (2010) with 35 employees. On track to double sales within 4 years.
� Led a cross-functional team in an effort to increase international sales of VMI Brazilian X-ray healthcare acquisition from US
$848K in 2008 to US $2.6M in 2009.
� Spearheaded the integration of the Dixtal acquisition (2008) 6 months post close, a US $80M and 250 employees Patient
Monitoring business. Project delivered 50% higher EBITA.
� Assembled, hired and trained core local integration team to drive and support acquisitions in Latin America.
� Responsible and Core Due Diligence staff member for over 4 Brazilian deals, delivering integration strategy, budget,
organizational design and team definition.
� Managed through the integration process over 12 business functions within each acquisition, Sales, Marketing, Legal, Finance
and Accounting, Communications, Human Resources, Real Estate, among others, totaling a team of over 90 plus peoples.
PHILIPS HEALTHCARE, Andover, MA, USA Jan 2008 - Jan 2009
Black Belt Six Sigma Project Manager
� Developed Change Management methodology for a Global roll out of a new Pricing Strategy for all Philips Healthcare.
� Supported Lean Manufacturing implementation efforts within the Ultrasound-Transducer manufacturing operations. Three years
post project kickoff, delivered over 45% lead time reduction and 35% reduction in space utilization.
� Worked directly with Philips Healthcare Chief Legal Officer to reduce legal contracts cycle time, and improve customer
satisfaction within the United States. Project delivered a contract time reduction of 15%.
� Conducted 2 Engineering Development retrospectives for improving development process within the Cardiac Care new
generation product cycle.