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travelling in New Zealand -. Above all, I wanted it to be grounded in research-based evidence.It was from this that I selected the word intelligent as one of the 'i's of the theoretical framework.An important observation I would like to make now on reflection, is that I would love for thisthesis to have been about ilearning. That was the shorthand term I used in talks, presentationsand development work from 2006 - 2008. Indeed, it found its way into the programme that I ledfrom inception to implementation, iteach. I guess it would have been a huge leap for this studyto align it with the iconic nature of the iPod and its famous predecessors the iMac and iTunes."One of the copywriters suggested they called it a "Pod". Jobs was the one who,borrowing from the iMac and iTunes names, modified that to iPod." (Isaacson, 2011 p.390)Readings/'Scriptures'Even before Jobs had adopted the i as his metaphorical nod to the internet first - the iMac wasdesigned effectively as a thin client on the web - and then to personhood, in that a self arrangedits music using the iTunes software, Michael Fullan (e.g. 2005) had used three 'I's to model thecritical factors in school improvement and change management: Innovation, Implementation,Institutionalisation 62 . Whilst working on a CPD project in Jersey around 2002, my co-trainerTim Tatham used the following model to illustrate the process of educational change (see figure25). I refer to this explicitly in the illustrative moment that is IM5 (appendix 6)62 See e.g. Fullan 1999, Barber & Fullan (2005), Fullan et. al. (2012)218Simon Hughes Ph.D. Thesis (October 2012)