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As will be seen in section 2.2, there are the first inklings here of an emerging framework. Eachof these can be mapped to the four 'N' factors that seem to combine to form such a framework. Itwould be tempting to jump straight to that point but there are other insights in the next few pageswhich contribute to its theoretical underpinning, which might get lost if not approached inlogical sequence.The problem of post-modernism is, however, the very individualism that it encourages since onepotential outcome is anarchy and the decay of any societal structures.“Ours is the era of unadulterated individualism and the search for the good life." (Bauman,1998 p.2-3)These words of Bauman, taken out of context, might have been uttered by Margaret Thatcher,Prime Minister of Great Britain when I was an undergraduate who could also be said to haveapplied the logic of Darwinism (as evinced by Dawkins, 2006) when she opined,“And, you know, there is no such thing as society” (Thatcher, 1987)Re-experiencing the visceral reactions to this statement, suggests that at the time I wasdisinclined to agree with her. It is interesting to play with the concept again, now that Iunderstand the zeitgeist in which it was made and to approach it from a different perspective asencouraged by phenomenologists. True empathic approaches would require me to attempt to‘stand in’ Mrs. Thatcher’s shoes in order to understand her perspective and the selfhood fromwhich she made the statement.Of greater importance and more pressing concern is thenecessary examination of Bauman’s statement which represents a post-modern 19 approach toethics. If he is right, the logic is that each self should by definition engage only in those19 Bauman chooses to join post and modern together as one word. In keeping with the philosophical tradition thereis no consensus as to whether a hyphen between the two is grammatically accurate. My preference is to signal theprogress from ‘modernism’ by the use of a hyphen.60Simon Hughes Ph.D. Thesis (October 2012)