Introduction Company profile <strong>and</strong> strategyService portfolio Communication <strong>and</strong> social responsibilityP Aviation businessq Non-aviation businessp Quality, security <strong>and</strong> safetyefforts to optimize the choice available in the two terminals<strong>and</strong> the MAC (known collectively as our “airportcity”). In the first half of the year particularly, the airport’sretail business showed exceptional growth. Keychanges at Terminal 2 included a new Italian restaurant<strong>and</strong> a steak house, <strong>and</strong> an exp<strong>and</strong>ed Travel Valuestore. Several fashion boutiques <strong>and</strong> a confectioneropened in both terminals.Retail units in 2011Total: 202 (103 airside, 99 l<strong>and</strong>side)Retail/services: 154 (total)Hospitality: 48 (total)“Mount Quattro” in the München Airport Center’sForum, along with a test track <strong>and</strong> an automobileexhibition.From January to the middle of May, more than 10,000sales <strong>and</strong> service employees from Audi branches allover the world came to the airport to attend familiarizationtraining on the new Audi A6. August verymuch belonged to the Audi Q3: Again in the MACForum, the company promoted its br<strong>and</strong> new modelof car by installing a 1,400-square-meter, 9-meter-highmirrored cube, creating an experiential, three-dimensionaldisplay with thrilling special effects <strong>and</strong> the newQ3 at its center on a rotating stage.Hospitality,airside19Hospitality,l<strong>and</strong>side29Retail/services,airside84Retail/services,l<strong>and</strong>side70A world first <strong>and</strong> the OlympicsThe main highlight among the events in 2011 camein August with Surf & Style in the München AirportCenter Forum. Here, Munich Airport presented theworld’s first – <strong>and</strong> largest ever – stationary wave poolat an airport, <strong>and</strong> invited professionals <strong>and</strong> beginnersalike to come <strong>and</strong> surf the wave for free. As part ofthe event, we hosted the first European championshipin stationary wave riding, on August 20-21, whichdrew a crowd of around 20,000 spectators.) www.airport-mediamuc.de) www.munich-airport.com/parkingAdvertising on the terminal façadeMunich Airport offers an extensive range of advertisingspace in its two terminals, the München AirportCenter <strong>and</strong> outdoors. This includes promotional <strong>and</strong>event space, in particular the MAC’s covered Forum,plus a variety of other high-quality advertising options.Besides st<strong>and</strong>ard advertising, such as lightbox signs<strong>and</strong> posters, advertising customers can choose froma range of more specialized forms of advertising, suchas giant posters on building <strong>and</strong> parking garage fa -çades, advertising on baggage carts, <strong>and</strong> gobo adver -tising on floors. We also offer exhibition <strong>and</strong> displayspace for st<strong>and</strong>ing <strong>and</strong> suspended advertising objects.Germany’s largest poster space, the west facade ofTerminal 2, was used again by Audi AG <strong>and</strong> byDeutsche Lufthansa AG to install advertising for peri -ods of several months in 2011. Audi came up with severall<strong>and</strong>mark marketing initiatives at Munich Airportin 2011. To celebrate 30 years of the Quattro system,for example, the automaker set up a 13.5-meter-highOne key focus of Munich Airport’s activities in thefirst half of 2011 was Munich’s bid to hold the WinterOlympics <strong>and</strong> Paralympics in 2018. As a national sponsorof our city’s c<strong>and</strong>idacy for the Games, we ran ajoint advertising initiative with Lufthansa early in theyear, consisting of a giant welcome gate – 16 metershigh, 40 meters wide <strong>and</strong> weighing 200 tons. This wasinstalled on the main approach highway to MunichAirport to highlight the city’s Olympic bid. Ultimately,though, the South Korean city of Pyeongchang wasthe successful c<strong>and</strong>idate.Parking <strong>and</strong> Services: An attractiveportfolioOur Parking <strong>and</strong> Services subdivision is responsiblefor operating the parking facilities at Munich Airport,comprising 14 multistory garages <strong>and</strong> several open-airlots, with a total capacity of more than 34,000 parkingspaces. The subdivision’s customer base includes notjust air travelers <strong>and</strong> airport visitors but also airportbuilding tenants <strong>and</strong> airport employees who park atthe airport.52
Workforce <strong>and</strong> work environmentEnvironmental <strong>and</strong> climate protectionFinancial reviewSustainable developmentThe airport gained a further 670 parking spaces inparking garage P20 in 2011, which were completedmidyear after 18 months of construction work. Withthe capacity for more than 7,000 vehicles, P20 nowranks as one of the largest multistory garages anywherein the world.One of the services in our portfolio is convenience<strong>and</strong> secure parking. This is available in P20, a carpark especially popular with frequent fliers, corporatecustomers <strong>and</strong> businesspeople because of thechoice of value-added services there, which includevehicle washing <strong>and</strong> interior cleaning. Valet parking,too, is available: Travelers can h<strong>and</strong> their car over toan airport employee who parks it in a garage of theirchoice, <strong>and</strong> when they arrive on their return journey,the car is driven up for them, ready for collection.A new service, Smart <strong>and</strong> Spot Repair, was launchedin 2011. This enables customers to have minor damageto their car’s paintwork or interior repaired during theirabsence. Especially popular with passengers is theoption of making a firm parking reservation online bycredit card up to six months in advance. When bookingthrough the airport website, travelers can alsoqualify for discounts of up to 48 percent on parkingrates. In 2011, around 6.8 million vehicles used theparking facilities at Munich Airport – 3.0 percent morethan a year earlier.Allresto: Certified organic <strong>and</strong> environment-friendlyAllresto Flughafen München Hotel und GaststättenGmbH is responsible for running approximately 85 percentof the hospitality operations at Munich Airport.These operations are organized in separate restaurant,canteen <strong>and</strong> hotel business units. Restaurantsare Allresto’s core business <strong>and</strong> it runs these itself.They include restaurants serving German, Bavarian,Italian, Argentinian <strong>and</strong> Asian food, plus severalbistros, a fast-food restaurant, cafés <strong>and</strong> a variety ofbars in the airport’s two terminals <strong>and</strong> the municonconference center. The five employee canteens oncampus <strong>and</strong> the Hotel Kempinski are managed bycaterers Eurest Deutschl<strong>and</strong> GmbH <strong>and</strong> hoteliers theKempinski Group.Through its mixed franchise- <strong>and</strong> license-based model<strong>and</strong> its own strong br<strong>and</strong>s, Allresto delivers attractive<strong>and</strong> innovative hospitality to air travelers <strong>and</strong> visitorsat Munich Airport, <strong>and</strong> its high st<strong>and</strong>ards of servicehave earned us top scores for airport dining in Skytraxpassenger surveys, in 2010 <strong>and</strong> again in 2011.Allresto had a mean headcount of 650 employees <strong>and</strong>generated total sales of €89 million in fiscal 2011. Thecompany’s stated aim is to become the most attractive,efficient <strong>and</strong> sustainable hospitality operator inthe transport sector in Europe.53