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"Perspectives 2011" - Sustainability and Annual Report (pdf)

"Perspectives 2011" - Sustainability and Annual Report (pdf)

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Introduction Company profile <strong>and</strong> strategyService portfolio Communication <strong>and</strong> social responsibilityP Stakeholder dialogueP Regional growth partnershipsP Economic valueq Community engagementCommunity engagement) www.munich-airport.com/sponsoringDonations <strong>and</strong> sponsorshipsAs a responsible corporate citizen, we help our hostregion by providing both financial <strong>and</strong> in-kind supporton a voluntary basis to around 500 projects in fieldslike social welfare, education, sport <strong>and</strong> culture. In 2011,we had agreements in place to support 74 sports clubsin the Erding <strong>and</strong> Freising districts. To underscore ourcommitment to promoting youth sport <strong>and</strong> to giveclubs a solid basis on which to plan ahead, these agree -ments have terms of several years.Another important area of our sponsorship work centerson supporting educational institutions – throughthe provision of funding to purchase books for school<strong>and</strong> community libraries, for example. Other financialsupport includes contributions to projects promotingthe integration of migrant children, <strong>and</strong> funding foradult <strong>and</strong> youth education in community colleges. Werecently signed our first donation agreement with aterm of three years, with Kastulus Secondary Schoolin Moosburg, to help with the purchase of new books<strong>and</strong> to enable the school to plan new education projectsmore reliably.FMG currently helps to finance an intensive, full-daytuition program outside the mainstream school systemfor youngsters with severe educational difficulties. Theprogram aims to advance students’ social <strong>and</strong> emotionalgrowth, partly through outdoor education <strong>and</strong>labs, to give them the grounding they need in orderto integrate better socially <strong>and</strong>, at the same time, preparethem for school-leaving exams or a vocationaltraining course.We also help fund a wide range of cultural activities inthe region, supporting everything from professionalorchestras <strong>and</strong> theatre ensembles to music schools,school orchestras, <strong>and</strong> concerts. In 2011, for example,we again sponsored the Erding Jazz Festival.Numerous social welfare organizations <strong>and</strong> initiatives,too, receive funding, including Lebenshilfe Freising,which supports people with disabilities, several agen -cies in the Erding district that distribute food to peoplein need, <strong>and</strong> the aid agency Caritas in Freising.Donations <strong>and</strong> sponsorships in 2011Percentage of overall budgetEducation13%Culture21%Sport36%Social welfare30%Donations funded with flextime creditIn early 2011, FMG’s executive management <strong>and</strong>works council agreed to roll out a new charitable givingmodel under which employees’ flextime credit “lost”by not being taken as time off during 2010 could begifted to social welfare initiatives at its equivalentvalue. This raised a sum of €51,500, which was donatedto 11 social welfare organizations in the airportregion, including food distribution agencies in the Er -ding <strong>and</strong> Freising districts, a day center in Erding foryoung people <strong>and</strong> adults with learning difficulties, thewomen’s shelter in Erding, <strong>and</strong> the organization LebenshilfeFreising.76

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