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influence consumer behavior. A
detailed paper or project of individual
interest is required of each student.
BU 212
Small Business
Management/Ownership
3 credits (CS)
This course studies the environment in
which a small business functions.
Topics included are: establishing,
operating, and managing a small
business for profit. Advertising, legal
and government controls, taxes, credit,
insurance, cash flow, and management
techniques are also presented.
BU 213
Retail Management
3 credits (CS)
An exploration of the principles of
successful store management, the
course analyzes the major divisions of
the retail store and demonstrates the
ways in which they work together for
efficiency of operation. Discussion
centers on store policies, buying,
personnel, and customer and
community relations management.
Special attention is given to cultural
diversity within the industry.
(Offered on a rotating basis)
BU 215
Arts Management
3 credits (CS)
Explores the various management
facets of nonprofit and profit-based
arts organizations in the United States.
Students discover the variety and
function of arts organizations through
readings, field trips and guest lecturers,
class discussion, and research. Topics
explored include: goal-setting, fund
raising, marketing, audience
development, outreach to the
community and non-traditional
constituencies, bookkeeping, employee
171
issues, and the special concerns of
nonprofit organizations. (Offered
spring term)
BU 220
Business Communications
3 credits (CS)
This is a writing-intensive course. This
hands-on, project-oriented course will
explore applications of word
processing software, which will be
incorporated into the creation of
letters, memos, and short reports.
Both research and composition will
have important positions in this
creation. The conceptual/lecture
component of this course will survey
current topics in management,
including: trends, technology and
businesses, and multicultural aspects of
doing business. The course will also
introduce proper presentation
techniques.
BU 233
Human Resources Management
3 credits (CS)
The function of personnel management
and the integration of human resources
are explored. Topics include the
organization of work and structure,
staffing, training, recruitment,
interviewing, testing, organizational and
managerial development, performance
evaluation, diversity, supervision and
management-labor relations.
Prerequisite: BU 110 Principles of
Management
BU 241
Professional Selling
3 credits (CS)
This course offers an examination of
modern selling techniques. Emphasis is
on the examination of consumer
buying motives and successful methods
of satisfying customer wants and needs
while building good will and