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graphic design, and illustration as used
specifically to inform, to sell, to
persuade and to entertain. The
influence of fine art on the commercial
arts throughout history is explored, as
well as its link to the social, political
and economic life of various cultures.
(Offered fall term)
Prerequisites: FA 111 Art History I or FA
112 Art History II
VC 232
Illustration
3 credits (CS)
Students explore the field of illustration
by experimenting with a variety of
media. Emphasis is on content and
execution with a conceptual approach
to narrative problem-solving, resulting
in effective communication to a mass
audience. Both practical and
philosophical issues are covered in
relation to the assignments. Projects
include book, advertising and editorial
illustration, in an effort to develop a
personal style and highly developed
pieces for a portfolio. (Offered fall
term)
VC 241
Advertising Design
3 credits (CS)
Students are required to apply the skills
and principles they have acquired in
design, typography, and production
courses to specific advertising design
projects. Creative skills focus on the
combination of images and type, and
the use of popular imagery to develop a
visual language of persuasion. This
course requires students to research
products and services for which they
are designing advertising and present
comprehensive layouts for mass
communication to clients.
(Offered spring term)
Prerequisite: VC 140 Typography
257
VC 242
Graphic Design
3 credits (CS)
This course offers a systematic
approach to concept development and
the problem-solving process as they
relate to graphic design. Students
explore the synthesis of words and
images in relation to design principles
for a deeper understanding of visual
communications. Emphasis is placed
on how information is communicated
and the ways in which typography and
image combine to make meaningful
and useful messages that are clearly
understandable, stylistically beautiful,
functional and memorable. (Offered
fall term)
VC 274
Imaging Graphics
3 credits (CS)
This course is a continuation of digital
skills acquired in Digital Page Layout.
Advanced page design and image
manipulation along with pre-press,
color separations and color output, file
transfer and an introduction to a basic
web component will be included.
Students will continue to work on
portfolio development and visual
communication projects using digital
media. (Offered fall term)
VC 281
Internship Preparation
1 credit (CS)
This course prepares students for
their internship. It provides
structured help in preparing,
searching, applying, and interviewing
for an internship.
VC 293
Professional Workshop/Portfolio
Preparation
3 credits (CS)
Topics relating to the business of art are