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BU 353
Internet and Other Business
Media
3 credits (CS)
This course will focus on the current
events that shape the business
environment. Both external and
internal environments will be examined
through business articles published in
newspapers, journals and periodicals
including the Wall Street Journal,
Business Week, Journal of Personnel
and Journal of Industrial Psychology,
and on internet Web sites.
Prerequisites: IM 120 Introduction to
Computers, and BU 110 Principles of
Management
BU 360
Advanced Principles of Equine
Business Management
3 credits (CS)
Building upon basic principles learned
in BU 112, students will continue their
study of business management. This
course will examine aspects of business
management including business ethics,
taxes, liability, insurance, horse sales,
budgeting, financial planning and
customer relations as they relate
specifically to small businesses in the
horse industry. The completion of a
formal business plan is required.
(Offered fall term)
Prerequisites: BU 112 Business Operations
for Farm and Stable Owners
BU 361
Business Promotions
1 credit (CS)
This course will provide a study of
techniques used within a small business
for promotion, marketing and sales.
Students are required to complete
projects, utilizing current technology
available through computers and video.
(Offered spring term)
174
BU 363
Business Law and Ethics
3 credits (CS)
Introduction to the fundamental
elements of the law and our legal
system as it has developed over time.
The scope of the course will include
specific substantive areas of the law
together with practical application in
our business world. Further, the
course will include an overview of the
sources of law, common law, federal
and state law, ethics, and an analysis of
case law and application as it relates to
the ethical business practices. Students
will also become familiar with the
lawsuit process, rights and remedies.
Students will respond in classdiscussion
format that will demonstrate
knowledge of concepts and legal
principles, and be able to interpret,
apply and evaluate the framework in
business environments. At the
conclusion of this course, students will
have a basic understanding of the law,
with emphasis on legal applications and
substantive areas of law most
meaningful in business, industry and
the professions.
BU 399
Equine Business Junior Seminar
1 credit (CS)
Juniors in the Equine Business
Management specialization will
engage in discussions regarding
preparation for their senior year and
internships, postgraduate preparation
discussions and activities, including
analysis and reflection of what they
have accomplished and how to
further apply their knowledge in the
future. Development and refinement
of professional resumes (suitable for
their major and goals), portfolios and
interviewing techniques, preliminary
graduate school discussion, and
transitioning to the workforce, both