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2011-12 Academic Catalog - Cazenovia College
2011-12 Academic Catalog - Cazenovia College
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covered, including legal issues,<br />
contracts, prices, copyrights and billing.<br />
The student assembles his or her<br />
portfolio and evaluates work to be<br />
included in it. Survival skills are also<br />
covered, ensuring a smoother transition<br />
from school to the work place. Guest<br />
speakers from a variety <strong>of</strong> businesses<br />
that use artists are featured.<br />
(Offered spring term)<br />
Prerequisite: Completion <strong>of</strong> the core career<br />
courses in Visual Communications.<br />
VC 301<br />
Special Topics<br />
3 credits (CS)<br />
This rotation <strong>of</strong> courses is an intensive<br />
investigation <strong>of</strong> a specific issue or<br />
aspect <strong>of</strong> visual communication.<br />
Possible topics include: corporate<br />
identity, global design, package design,<br />
3-D design, type in motion,<br />
contemporary field research, digital<br />
pre-press and production and agency<br />
art direction. (Offered fall and spring<br />
terms)<br />
VC 311<br />
Advanced Illustration I<br />
3 credits (CS)<br />
Building on skills acquired in the<br />
previous illustration courses, this<br />
course focuses on the painterly<br />
approach to illustration. Students will<br />
concentrate on newspaper, book, and<br />
magazine work, producing<br />
pr<strong>of</strong>essional-looking paintings that are<br />
suitable for color reproduction in a<br />
publication. (Offered fall term)<br />
Prerequisite: non-Visual Communications<br />
students need the permission <strong>of</strong> the instructor<br />
VC 312<br />
Advanced Illustration II<br />
3 credits (CS)<br />
The emphasis is on full color and<br />
advanced drawing techniques to<br />
express meaningful concepts. Students<br />
258<br />
explore the elements <strong>of</strong> graphic design,<br />
the union <strong>of</strong> word and picture, and<br />
sequential art to develop highly<br />
interpretive work. (Offered spring<br />
term)<br />
Prerequisite: non-Visual Communications<br />
students need the permission <strong>of</strong> the instructor<br />
VC 341<br />
Advanced Advertising Design<br />
3 credits<br />
Students explore advanced topics in<br />
combining images and type with<br />
popular imagery to develop a visual<br />
language <strong>of</strong> persuasion. This course<br />
requires students to research products<br />
and services to develop advertising<br />
campaigns across various media.<br />
Prerequisite: VC 241 Advertising Design<br />
VC 342<br />
Advanced Graphic Design<br />
3 credits (CS)<br />
This course involves advanced creative<br />
problem-solving for the<br />
communication <strong>of</strong> ideas that interest,<br />
inform or persuade targeted audiences.<br />
Students synthesize typography, image<br />
and graphic elements to create<br />
messages with a strong emphasis on<br />
formal design values. Through client<br />
contact and design-production-printing<br />
experiences, the student develops<br />
pr<strong>of</strong>essionally produced material for a<br />
portfolio. (Offered spring term)<br />
Prerequisite: VC 242 Graphic Design and<br />
VC 174 Digital Page Layout<br />
VC 371<br />
Digital Illustration<br />
3 credits (CS)<br />
Students in this course create<br />
computer-drawn illustrations for print<br />
and multimedia. An overview <strong>of</strong> several<br />
s<strong>of</strong>tware packages is covered for<br />
students to investigate, synthesize,<br />
describe, and narrate digital imagery.<br />
The course is project driven,
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