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BU 473
Business Research Methods
3 credits (CS)
Students study various research
methods and applications of research
to business. Emphasis is placed on
demographics and psychographics and
on the critical analysis and
interpretation of research as a tool for
decision making. Student must pass with a
“C” or better. Prerequisites: BU 120
Principles of Marketing, SB 120 Introduction
to Psychology, and SM 261 Statistics
BU 475
Marketing Research
3 credits (CS)
Students study various methods and
applications of marketing research as
related to sales, buying and distribution.
Emphasis is placed on demographics
and psychographics, and on the critical
analysis and interpretation of marketing
research as a tool for decision making
in retailing and merchandising.
Students prepare a research report for a
client. Student must pass with a “C” or
better. Prerequisite: BU 120 Principles of
Marketing, SB 120 Introduction to
Psychology, SM 261 Statistics
Corequisite: BU 301 SPSS
BU 481
Business Management Internship
3 credits (CS)
Experiential learning is a priority of the
business management program and all
majors must pursue at least one
business management internship. Onthe-job
experience may be obtained in
such areas as marketing, banking, sales,
accounting, human resource
management, stable management,
nonprofit organizations, sport
management and many others.
Students submit a Learning Agreement,
outlining objectives and activities for
the internship experience, and keep a
176
log of experiences, responsibilities and
successes. Students also meet in a
weekly seminar with faculty internship
coordinators. Final projects and
displays for the Annual Internship
Expo are negotiated with specific
internship instructors. In order to
enroll, students must have a minimum
grade point average of 2.5 and have
completed 90 credits toward their
degree.
Students must pass with a “C” or better.
BU 495
Senior Capstone
3 credits (CS)
This course is a study of policy-making
from a case approach. It utilizes and
integrates knowledge and skills from
business and related disciplines in
problem analysis and decision making.
This is the Capstone course for the
management degrees. In order to enroll
in these courses students must have a
minimum grade point average of 2.5,
have completed 90 credits, or
permission of the program director.
Student must pass with a “C” or better and
student cannot concurrently enroll with BU
473 or BU 475. (Offered spring term)
Prerequisites: Senior standing, BU 110
Principles of Marketing, EN 201 Academic
Writing II, IM 120 Introduction to
Computers, SM 261 Statistics
BU 499
Equine Business Senior Seminar
1-3 credits (CS)
This course involves conversations
regarding each student‘s personal and
professional goals following graduation.
Time is spent discussing skills in job
searching and interviewing as well as
financial planning for post graduation
preparation. Students develop and
gather materials for use in the
professional career portfolios.
Prerequisites: BU 475/473, IM 325