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and are a fundamental keystone of the
course. Students go beyond
observational skills and concentrate on
the development of ideas on paper.
They learn to problem-solve visual
design projects and create dynamic
client presentations using research,
thumbnails, expanded concept
sketches, freehand sketching, and an
invented use of copied and digital
materials. They also develop a visual
diary that enable observers to better
comprehend and visualize the
designer‘s ideas.
VC 118
Digital Foundations
3 credits (CS)
This course utilizes contemporary
computer applications to harness the
creative potential of prominent digital
imaging software packages and related
output devices. It combines students‘
conceptual integration of technology
with aesthetic judgment, using a cross
disciplinary approach, to expand their
horizons beyond the traditional
approaches to design and art-making.
Students learn to make educated
decisions regarding use of emerging
digital and new media technology within
their own artistic style and aesthetic
development.
VC 125
Scientific Illustration
3 credits (AS)
This course focuses on observational
skills and the basic drawing techniques
used in scientific illustration. Students
work from objects and specimens and
learn about measured drawings,
perspective, basic composition, light on
from, texture, contour and line and
assorted media used for scientific
illustration.
256
VC 140
Typography
3 credits (CS)
This course promotes problem-solving
concepts emphasizing the use of the
letterform as a visual communication
tool. Concepts and terminology of
typography are studied from the earliest
development of the alphabet to today‘s
electronically generated type. Students
become familiar with the evolution of
letter forms and style differences.
Technical procedures such as type
specifications, comping headlines,
indicating body copy and type
measurements are covered extensively.
Students are expected to handle
typographic design problems while
becoming proficient in the use of
technical studio equipment.
VC 174
Digital Page Layout
3 credits (CS)
Current industry standard computer
applications (such as InDesign, Adobe
Illustrator and Photoshop) are used by
students for developing skills and
knowledge of page layout, file
management, digital spot and process
color, printing, scanning, basic image
manipulation and importing graphics.
The focus is on using InDesign to build
successful page layouts for press and
web. Projects combine these digital
print media techniques with basic
design skills and teach how software
programs interact with one another. A
thorough familiarization of the
capabilities of each software package
will emerge.
VC 221/321
History of Visual
Communications
3 credits (AS)
This course examines chronologically
the history of advertising design,