Gigabit January 2019

NORTH AMERICA
BlackBerry’s customers seem to agree
with this sentiment. Today, BlackBerry’s
software is embedded into more
‘Things’ than it was when it had its peak
of smartphones in the market – and at
that point of time, it had the largest
smartphone share in the global market.
One of the most notable examples of
its widespread use, Sandhu points out,
is its mass notification solution called
BlackBerry AtHoc which is used by
organizations like the G7 governments
and the Red Cross, in emergency situations
like natural disasters or manmade
threat situations. “They use BlackBerry
AtHoc to collaborate and send mass
notifications or alerts to other users.
In the last year, the solution has been
used to send around half a billion
messages around the world. It enables
users to be safe in their environment
and to be warned of potentially unsafe
situations.” This clearly harks back to
the company’s core ethos of wanting
to make a positive impact on society.
BlackBerry’s turnaround is well
evidenced and, for Sandhu, it has been
thanks in part to the company’s security,
its interoperability and, most importantly,
its stance on privacy. “From the
offset, we've promised data privacy,”
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