Gigabit January 2019
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MIDDLE EAST<br />
“ABC raises the bar<br />
very high when it<br />
comes to customer<br />
service, creating an<br />
unprecedented<br />
environment where<br />
we and our customers<br />
are part of one family”<br />
—<br />
Elie Harb,<br />
Head of IT and PMO, ABC<br />
important), but he became an agent of<br />
change and innovation.”<br />
As Head of IT, Harb is a key driver of<br />
the digital transformation and looks to<br />
steer the company towards understanding<br />
how best to capitalise on the<br />
technologies on hand in order to optimise<br />
and automate business processes,<br />
enhance customer experience and<br />
improve productivity, all the while keeping<br />
a stable, updated and secure<br />
platform. Harb admits that as technology<br />
continues to evolve, the company<br />
must be agile in its approach to trans–<br />
formation and so it breaks down its<br />
transformation roadmap into three year<br />
plans that are renewed at the end of<br />
291<br />
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