Gigabit January 2019
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EUROPE<br />
Most recently however, Universidad Europea<br />
has witnessed how the implementation of big<br />
data has created significant opportunities.<br />
The launch of its Business Intelligence (BI)<br />
Competency Centre, alongside IBM Cognos<br />
and Informatica ETL has seen the business<br />
gain a greater understanding of the large<br />
volumes of data under its portfolio. The use<br />
of automation is now another tool the team is<br />
keen to explore, where adopting technology<br />
based on Salesforce and 8x8 Call Center has<br />
enabled the organisation to look at further<br />
ways of transforming the student lifecycle.<br />
“With big data, it's a full transformation.<br />
Before undertaking this project, there was<br />
one key question that was put on the table –<br />
‘how many people nowadays are enrolled<br />
at our university? Marketing has one answer,<br />
sales has another and IT another, all of which<br />
are not the same. Big data has been a revolutionary<br />
approach, successfully led by the IT<br />
department,” notes Milner Resel.<br />
However, limited resources within the<br />
education sector remain a global issue. To<br />
bolster its resiliency and drive quality results,<br />
the organisation has utilised audio-visual<br />
technologies to promote collaboration.<br />
Implementing Lifesize to encourage the sharing<br />
of ideas, it is now Universidad Europea’s main<br />
tool for videoconferencing, as well as Skype<br />
for Business and Zoom. Its project with Smart–<br />
231<br />
www.gigabitmagazine.com
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