Gigabit January 2019
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NORTH AMERICA<br />
growing dividends. “We need to make<br />
sure we’re aligned with the generations<br />
in terms of what they want to consume<br />
– creating original short form, not just<br />
taking pieces of a show. You have to<br />
know your audience, how the demographic<br />
is shifting, and what’s relevant.<br />
It’s vital to stay tuned in and deliver on<br />
what the consumer is expecting.”<br />
DRIVING A TECHNOLOGY<br />
TRANSFORMATION<br />
With a mission to entertain and excite<br />
firmly at its heart, Viacom has used<br />
technology as a driver of growth – but<br />
has done so thoughtfully, ensuring that<br />
new technologies are implemented to<br />
make positive change for various<br />
stakeholders, rather than chasing what<br />
Kline calls the “bright, shiny object”.<br />
“Cloud computing is a great example,”<br />
he says. “We started looking at cloud<br />
when it first came out, and at the time<br />
we weren’t ready to make a jump.”<br />
While cloud technology offers storage<br />
solutions, Viacom already had extensive<br />
– and expensive – infrastructure in<br />
place for this.<br />
However, the business did implement<br />
cloud technology for its live<br />
events, posting interactive social media<br />
21<br />
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