Gigabit January 2019
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NORTH AMERICA<br />
“THE MILLENNIAL<br />
AUDIENCE REALLY TOOK<br />
A WHOLE NEW SWING AT<br />
WHAT CONNECTIVITY<br />
MEANT – THEY WANT<br />
WHAT THEY WANT,<br />
WHEN THEY WANT IT”<br />
—<br />
David Kline,<br />
EVP and Chief Information and<br />
Technology Officer, Viacom<br />
19<br />
than an added extra. “How do we make<br />
that more dynamic?” Kline asks. “How<br />
do we update that content so that you<br />
have a larger library? How do we add<br />
advertising that’s not stale and<br />
changes with the times?”<br />
In an increasingly connected world,<br />
Viacom works to ensure a consistent,<br />
quality and above all exciting service<br />
for consumers regardless of location,<br />
device, platform or demographic. “We<br />
have 84 apps on 11 different platforms<br />
– whether it’s Roku, Apple TV, iOS,<br />
Android, PlayStation… We’re in 180<br />
different countries, so when you see<br />
MTV in the US, UK, Poland or Singapore…<br />
each brand has opportunities to<br />
be more effective in certain spaces.<br />
For example, Latin America is more<br />
Android-driven, and so while Roku is a<br />
great platform in the US, we have<br />
growing platforms in Europe like<br />
Amazon and Netflix.”<br />
In addition, short form content, like<br />
the video footage shared across<br />
Snapchat, Facebook or Twitter to<br />
promote a new TV series, is an<br />
increasingly lucrative focus, paying<br />
www.gigabitmagazine.com
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