Gigabit January 2019

MIDDLE EAST
notes that technology has opened up
greater communications and visibility with
its customers, something that he feels is an
edge that no other retailers can offer. This
is best exemplified through its mobile
application. “Our mobile app ensures that
our customers are always connected and
informed about what we are doing for them,”
he says. “It gives the customer full control
over their loyalty points to redeem at any
time without the need of physical interaction.”
This loyalty scheme was extended to all
shops within ABC’s department stores and
malls, which vastly improved customer satis–
EXECUTIVE PROFILE
295
Elie Harb
An experienced IT professional, with more than 18 years working in the
technology space, Elie Harb is currently the IT and Project Management
Officer at ABC Sal. In this role, Harb is tasked with keeping ABC Sal at the
forefront of innovation and technology, having overseen
a major companywide digital transformation based on four pillars:
enabling state of the art customer experiences, business enhancements
and innovations; productivity increase and automation;
infrastructure and stability. Harb is a key driver of the digital
transformation and looks to steer the company towards understanding
how best to capitalise on the technologies on hand in
order to optimise and automate business processes, enhance
customer experience and improve productivity, all the while
keeping a stable, updated and secure platform.
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