Gigabit January 2019

SIEMENS
350
the innovation in digitalisation. The
industry needs to be more willing to
invest and experiment without the
burden of traditional accounting. The
value is clear, and it does exist, but on
occasion, it will be difficult to calculate
an immediate return of investment.”
Siemens Mexico has defined its
strategy to continue transforming
itself in the future: “Siemens is migrating
towards becoming a company that
is thoroughly about digital technology.
Regarding software and digital
services, we grew 20% last year, with
a revenue of over $5.78 billion – Siemens
is already the eight largest software
company in the world in terms of size.
We’ve acquired over $11.55 billion in
software in the last 10 years. We’ve also
increased our investment in investigation
and development significantly in
the last few years. Almost $7 billion will
go to Investigation and Development
every year. This includes both the
digital and automation areas as well
as the areas of additive manufacturing,
autonomous robots, blockchain
applications, Artificial Intelligence,
advanced materials, and energy
storage among others.
Homero Javalera
and Miguel Guerrero
“In California, we have the Next
47 division, which works as a kind of
catalyst for startups. For the next five
years, Siemens sets aside $1.16 billion
for Next 47, and it’s mainly working
with 3D printing, IoT, robotics and
drones, artificial intelligence,
augmented reality,
and virtual reality.”
JANUARY 2019