Gigabit January 2019

ABC
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each period. This, Harb explains, allows
the company to continuously assess
its position on the edge of technology
to remain the leader in the market.
ABC has defined its priorities for its
digital transformation based on four
pillars: enabling state-of-the-art customer
experience, business enhancement and
innovation; productivity increase and
automation; infrastructure and stability.
Throughout this journey, Harb can
already point to key successes where
technology has enabled true innovation
and efficiency for the business.
“Looking at customer experience, we
built the best loyalty program in the
country and we became the first fashion
retailer to implement a call centre as
well as a 3D virtual reality way finding and
mobile point of sale systems,” he says.
“We were also the first to implement an
intuitive business intelligence system with
predictive analysis and machine learning.
We’ve also optimised the buyers’ work by
adding merchandise planning systems as
well as opening our recruitment possibilities
by adding an online recruitment system.”
With technology comes the risk of always
turning to technology for the sake of following
industry trends rather than enabling true
value for the business and return of
JANUARY 2019