Gigabit January 2019
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EDWARDIAN HOTELS LONDON<br />
216<br />
By having such innovative technology<br />
at guests’ fingertips, Mrini believes it has<br />
allowed the company to find out information<br />
about their customers that<br />
otherwise wouldn’t have been possible.<br />
“We search for keywords to see what<br />
our guests are asking for and what to<br />
identify. Because of this, we’ve managed<br />
to learn things we never knew about our<br />
guests’ behavior, such as most of our<br />
guests can’t remember whether breakfast<br />
is included in their booking or not,”<br />
says Mrini. “Breakfast seems to be the<br />
last thing they think about before they<br />
go to bed at night. We also found that<br />
it’s very important to guests to<br />
be able to easily find out whether<br />
their room has been cleaned<br />
or not. If they’re either out in<br />
meetings or out and about<br />
visiting the town, they want to<br />
know whether their room has<br />
been cleaned so they can come<br />
back to the hotel or stay out<br />
a bit longer and through this<br />
technology, they can do that.”<br />
FORMING KEY PARTNERSHIPS<br />
Such success with the company’s<br />
AI software couldn’t<br />
JANUARY <strong>2019</strong>
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