Gigabit January 2019

NORTH AMERICA
That’s how we operate and we don’t plan
on changing that.”
Working with clients in more than 60
countries, Wallace recognizes the importance
of a trusting client relationship and
being able to provide tailored solutions that
fit different countries and different market
dynamics and demands. To this end, Radius
Networks has dedicated teams assigned
to its biggest brand partners that work
directly with them and are “embedded on
site”. “It’s all about dedicating resources to
that client and allowing them to focus directly
on what their customer needs,” he explains.
In this regard, the way in which Radius
Networks goes above and beyond to provide
additional services and give value to the
client proves crucial. Despite its product
offering, Radius Networks is not a ‘call us if
you need us’ hardware company; it differentiates
itself in the way it provides its solutions
as a service. The company will install a
solution, provide further solutions and then
provide a service of services on that solution
ranging from maintenance, monitoring
analytics and feedback. “It’s similar to if you’re
getting cable at your house,” says Wallace.
“You get a set-top box. It’s hardware, but you’re
paying a monthly subscription for the service
that will be maintained and updated. That
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