Gigabit January 2019

NORTH AMERICA
PlayFlex used for apps. “We’re now
down to a single web base so I can
deliver the same backend for MTV in
Poland as I do for Nickelodeon in the
US. It’s the same with apps. This is a
pleasing and lucrative opportunity for
the business to be able to go out and
sign deals, knowing they can get
something up and running in a matter
of hours.”
Yet more technologies are set to
improve Viacom’s operations, with
automation affording staff time for
more value-adding tasks. “We’re
looking at innovative ideas around
machine learning and AI, as well as
RPA (robotic process automation). It’s
given our team back some time to
really focus on the next generation and
what’s to come, while still delivering on
what’s necessary today.”
“We’re big believers in consumer
likes and dislikes – how do I make sure
it’s not disruptive for them while it’s
disruptive for us? Obviously, changes
– like introducing AR and VR – are
disruptions. They could be good
disruptions or dramatic disruptions, but
the goal is to make it perfectly seamless,
regardless of whether it’s on
television or another device – perhaps
eventually a HoloLens.”
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