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Gigabit January 2019

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NEDBANK<br />

256<br />

payment solutions if they are somewhat<br />

intuitive, in order to remove the<br />

fear of the unknown and fully engage<br />

with new digital services. “Far too often,<br />

there’s a perception that digital is complex.<br />

Not everyone understands these<br />

digital solutions and they get paralysed<br />

when they experience a digital solution<br />

for the first time, so we have invested<br />

significantly in how we design these<br />

solutions with the client at the very<br />

heart of this,” he says,<br />

Since the bank launched the Nedbank<br />

Money app in 2018, the new digital<br />

platform has been met with acclaim<br />

by clients. Gaining significant traction<br />

with more than a million downloads, the<br />

app provides customers with financial<br />

access and services at the click of<br />

a button, fully empowering users and<br />

putting them in control of their finances.<br />

Harnessing a sophisticated design<br />

with ‘next level authentication’, the app<br />

enables customers to do a myriad of<br />

activities including viewing balances<br />

and statements, buy prepaid data and<br />

other value-added services, send money<br />

to a recipient or make payments to<br />

friends, family or providers.<br />

“Nedbank also launched scan to pay<br />

JANUARY <strong>2019</strong>

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