Gigabit January 2019

LATIN AMERICA
“We have a very
strong culture
of innovation,
ever since the
founding of
the company”
—
Mauricio Mazza,
CIO at Mercedes-Benz Brasil
Profit, the three Ps, is a framework
that has been more and more used
out in the market. You have to make
a combination of these three dimensions
to be successful in terms of
sustainability.”
“In São Bernardo we have our huge
manufacturing plant, and also a hospital
sponsored by the company and
a firefighter station that not only serve
the company but also the local community
around the plant. We are, in
both ways, from a people and a planet
perspective, very concerned and
active not only to withstand local envi-
ronmental regulations, but also going
further and trying to offer something
really relevant for society and the local
community around us.”
This approach is ingrained in the sales
strategy of the company, as Mazza
explains: “It needs to make economic
sense – we believe that we have to not
only focus on being green, on being environmentally
correct, and empowering
our people. We need to do that in the
direction of maintaining the company’s
profitability while ensuring that the
initiatives are profitable for sale on
this journey.”
PARTNERSHIP IN A CUSTOMER-
CENTRIC ERA
As Daimler Company in Brazil we are
laying a very clear vision for the future,
challenges lay ahead. This includes the
manufacturing of e-vehicles, and carrying
on with building trust in the brand.
“Electrical is definitely a very strong
component of the strategy. Daimler
launched the fully electric vehicle called
EQC in Stockholm on September, 4th
– our first 100% electrical vehicle.”
“The electrification of the powertrain
is not our only priority, but we also
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