Gigabit January 2019

MIDDLE EAST
choice in the country.”
The future is bright for ABC. The company
has already begun to make inroads into
ecommerce and omnichannel that will be
launched in 2019 and is also in advanced
negotiations with some major brands to
represent them in the country.
As Harb looks to that future, he can reflect on
the digital journey of ABC and the lessons
learned along the way. “It has been a challenging
and interesting journey. The main take away
would be to always challenge the status quo,
build on solid ground by choosing the right
partners, technologies and peoples and always
be on the watch for disruptive technologies or
market shifts. Internal communication, openness
and team work are also key in any venture.
“From our past experience, we believe that
constant evolution by pushing our limits and
boundaries, market and trends awareness,
employee development and most importantly
customer satisfaction are the main
pillars to achieve business success.”
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