Gigabit January 2019

BRAY INTERNATIONAL, INC.
160
“It’s important we keep
up with what our
customers face today,
but also respond to the
technology trends in
the industry that will
take them to the next
level tomorrow”
—
Brindesh Dhruva,
Chief Technology Officer of Bray International
product with consistent high quality.
Commercial success doesn’t come
serendipitously, even for great products.
It begins during the early phases
of a product development process in
identifying customer needs, getting
their input & influence into the design
process and ensuring good market
introduction. “I’m a firm believer that
good product introduction doesn’t
happen accidentally. It comes as a
result of a very deliberate approach of
bringing products to market,” explains
Dhruva. “That means we engage our
customers very early on during development
to ensure we get the requirements
right. It means we understand
the voice of the customer, the customer’s
needs and then incorporate those
findings into our product requirements
and our service & sales organization.”
With industry 4.0 driving the manufacturing
industry forward, companies
such as Bray rely on innovation and the
ability to understand the latest trends
to leverage & provide products & solutions.
“It’s important we keep up with
JANUARY 2019