Gigabit January 2019

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around. I think the company has very
strong ties with Brazil and what makes
us unique, besides this strong link, is
that we have a very broad portfolio of
products that has, in many ways, adapted
to the Brazilian reality.”
“We also have dense penetration
in the different logistics areas in the
country: transportation for retail,
for agribusiness, for oil and gas, for
chemicals and for several different
types of industries is essential. That
has positioned us uniquely in terms
of knowledge of the market, relationships
with key players as well as the
culture, that allows us to continue
growing while being relevant for the
economy of Brazil,” Mazza analyses
about the beginnings in Brazil.
From this strong market position,
Daimler is going through a deep cultural
change in its strategy and internal
culture. That change, of course, is
based on innovation. “We always had
a very strong culture of innovation;
I think this is something that in the DNA
of Daimler, ever since the founding of
the company. We always had strong
engineering departments here in Brazil
particularly; it was something very
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