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Gigabit January 2019

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DIGITAL STRATEGY<br />

40<br />

part of what we’re enabling as well.” As such the firm<br />

recently unveiled a new capability called Tableau<br />

Prep, that manages data and ensures that its clean,<br />

consistent, organised and the right data needed for<br />

analysis.<br />

The technology sector is famed for its ability to<br />

morph and change in the blink of an eye and therefore,<br />

continuous improvement has emerged as<br />

a well-versed mantra at Tableau. For Selipsky, this<br />

means Tableau can’t be satisfied with its current<br />

offering and should also push itself one step further<br />

to make the platform more intuitive, more accessible<br />

and more user-friendly. “We’re in the age of analytic<br />

ubiquity,” claims Selipsky. “This means analytics is<br />

going to be used very broadly, very pervasively, by<br />

“I think a lot of o<br />

just going to g<br />

the weight of<br />

many others a<br />

brand new op<br />

develop insig<br />

better decisio<br />

—<br />

Adam Selipsky,<br />

CEO, Tableau<br />

CLICK TO WATCH: ‘TABLEAU SOFTWARE - SHARE YOUR INSIGHTS<br />

IN SECONDS’<br />

JANUARY <strong>2019</strong>

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