Gigabit January 2019

ABC
AMID A TECHNOLOGY
TRANSFORMATION PLAN,
ELIE HARB, HEAD OF IT
AT ABC, TALKS DIGITAL
DISRUPTION IN LEBANON
288
T
echnology has completely redefined the
modern world and the modern customer.
As innovation drives change, businesses
across the globe have to adapt and evolve in order
to continue to meet and ultimately exceed changing
customer expectations. As one of the premier
shopping and lifestyle destinations in Lebanon,
understanding this evolving customer and the role
that technology has and continues to play in that
shifting landscape is more important than ever
before for ABC.
As the first retailer to open in the country since
1936, ABC Group combines world-class shopping
dining and entertainment across six branches and
three flagship stores throughout Lebanon. The
company prides itself on one critical component
– innovation – and it strives to deliver on this through
outstanding customer experience. “At ABC our
purpose is to make Lebanon a better place and we
do that by creating a great social hub offering the
best brand mix and outstanding customer experience,”
says Elie Harb, Head of IT & PMO. “ABC
raises the bar very high when it comes to customer
JANUARY 2019