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Business – Marketing 2805 2305<br />
ADMISSION REQUIREMENTS<br />
BUSINESS<br />
LENGTH INTAKE CREDENTIAL LOCATION (In-class) (Online)<br />
2 years/<br />
4 semesters<br />
Fall, Winter<br />
Summer<br />
Ontario College<br />
Diploma<br />
Progress<br />
(2805),<br />
Online (2305)<br />
Take your marketing interests and apply them to a workforce in which spending on marketingrelated<br />
activities has grown considerably. To enter the field, this program will equip you with a solid<br />
business foundation and specialized knowledge. Your education will start with the basics of business<br />
— accounting, organizational behaviour, business software, customer service and international<br />
business. With this knowledge base, you will study marketing topics including marketing theory<br />
and case-based problem solving, marketing communications (both advertising and promotion),<br />
account management, and sales and service. The curriculum will use case studies, guest lectures,<br />
presentations, projects, computer simulations and technologies.<br />
CAREER OUTLOOK<br />
Marketing assistant / Account supervisor / Merchandising assistant<br />
• Ontario Secondary School Diploma (OSSD)<br />
or equivalent, or mature student status<br />
(19 years or older)<br />
• English Grade 12 C or U, or equivalent<br />
(minimum grade required) or take the<br />
Centennial College English Skills Assessment<br />
for Admission<br />
• Mathematics Grade 11 or 12 C, M or U, or<br />
equivalent (minimum grade required), or take<br />
a Centennial College Math Skills Assessment<br />
for Admission<br />
• English language proficiency<br />
centennialcollege.ca/2805<br />
centennialcollege.ca/2305<br />
business@centennialcollege.ca<br />
416-289-5000, ext. 2280<br />
Business Administration – Marketing 2403<br />
LENGTH INTAKE CREDENTIAL LOCATION<br />
3 years/6 semesters<br />
OPTIONAL CO-OP<br />
Fall, Winter,<br />
Summer<br />
Ontario College<br />
Advanced Diploma<br />
Progress<br />
Are you fascinated by the way organizations use marketing to connect with their customers through<br />
social media, consumer knowledge and business strategy? This program’s blend of broad-based<br />
business administration topics with marketing training will create opportunities in various marketing<br />
roles and industries. Marketing-specific areas of study will include: marketing research, marketing<br />
communications, digital marketing and brand planning. In addition to lectures, assignments and<br />
presentations, you will use case studies and industry software, such as Tableau and Envision, to<br />
develop creative decision-making and persuasive communication skills. You will also get the chance<br />
to compete in province- and nation-wide academic contests*.<br />
*may be impacted due to COVID-19<br />
CAREER OUTLOOK<br />
Marketing coordinator / Account manager / Promotions coordinator<br />
ADMISSION REQUIREMENTS<br />
• Ontario Secondary School Diploma (OSSD)<br />
or equivalent, or mature student status<br />
(19 years or older)<br />
• English Grade 12 C or U, or equivalent<br />
(minimum grade required), or take the<br />
Centennial College English Skills Assessment<br />
for Admission<br />
• Mathematics Grade 11 or 12 C, M or U, or<br />
equivalent (minimum grade required) or take<br />
a Centennial College Math Skills Assessment<br />
for Admission<br />
• English language proficiency<br />
Note: Additional requirements will apply to participate in coop.<br />
Visit the program page on our website for details.<br />
centennialcollege.ca/2403<br />
business@centennialcollege.ca<br />
416-289-5000, ext. 2280<br />
54<br />
Graduate Certificate Programs<br />
centennialcollege.ca/our-programs
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