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SUCCESS<br />
BUSINESS<br />
STORY<br />
Alumnus Diego Alejandro Ramos<br />
Shares a Digital Engagement<br />
Strategy for Success<br />
Having worked as the brand manager of the second biggest alcohol company in his native Colombia for five years,<br />
Diego Alejandro Ramos wanted to advance his career. To start, he turned to a friend who had attended a Canadian<br />
college for advice. When she immediately mentioned Centennial College’s range of advertising and marketing<br />
programs, Diego, armed with his advertising educational background and work experience, jumped into the research<br />
process. He quickly settled on the school’s Marketing – Research and Analytics program. However, a 30-minute<br />
conversation altered his educational goals and career path.<br />
“When I met with the program coordinator, we had chat and 30 minutes into speaking with him, we decided to<br />
change my program,” explains Diego, who graduated from the Marketing – Digital Engagement Strategy program in<br />
2019. “When we examined my skills, we agreed that they better matched Digital Engagement, and I would have more<br />
opportunities to develop my career with the skill set from that program. We changed my major, and my life.”<br />
While the intimate and customized approach may have surprised Diego, it wasn’t the last time he encountered it<br />
at Centennial. Because small class sizes are a staple of the one-year Marketing – Digital Engagement graduate<br />
certificate program — which teaches students to analyze trends in technology, derive insights from data, design content<br />
management strategies, and execute plans across media — Diego says he felt seen by his professors and the industry<br />
professionals with whom he had opportunities to interact. This, in turn, resulted in better networking prospects.<br />
“Our instructors motivated us to exchange contact information with people and to build a network,” says Diego,<br />
who not only met professionals as guest speakers and at engagement opportunities, such as career fairs and agency<br />
visits, but also through the program’s optional co-op component. “Putting your knowledge and experience<br />
in action to do that and then getting a job in the field is something really special.”<br />
Diego didn’t have to wait long to enter the job market —<br />
he was hired by his co-op host before he even graduated.<br />
Since last May, he has been the digital content manager<br />
for AllCargos Tent & Event Rentals, a one-stop shop that<br />
supplies event and party rental equipment. Diego says<br />
that while digital marketing’s constant evolution requires<br />
practitioners to be committed a never-ending learning<br />
process, he still employs skills he gained at Centennial.<br />
“From content creation and learning to understanding<br />
and using Google Ads and Google Analytics, the tools I<br />
received from Centennial prepared me for the challenge<br />
of starting my career and I took it on confidently,” he<br />
says. “Centennial gave me the opportunity to be part<br />
of the Canadian workforce and without the College, I<br />
wouldn’t have reached the goals I’ve reached now.”<br />
56<br />
Success Story