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Ajay Harinath Singh Greatest Brand Leader 2018-2019

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Samir Modi

A Businessperson Who Dared To Dream

Mr. Samir Modi truly defines the sentence that “success knows no age

limits”. At a very young age of 25, he launched India’s first direct selling

company in 1996. He firmly believes that life is all about taking risks to

achieve a dream that “no one can see but you”

the process of creating

self-identity

After graduating from the University

of Delhi’s Hindu College, Samir Modi

studied business from the prestigious

Harvard Business School and started

working as a management trainee for

Philip Morris in the US. This was the

beginning of his journey to self-discovery

and carving a niche for himself.

Despite having such a strong business

background, Samir Modi chose to start

his own business and be a self-made

man. He has always believed in helping

people while observing the contradiction

in the success of Indians and understood

that, to replicate success in India, the

only possible way is through economic

independence.

Through his insightful vision, hard

work, and determination, Samir Modi

made Modicare one of the most soughtafter

brands in the market. He has

always relied on his thought process

and inspires aspiring businessmen

with his success mantra “Sochbadlo,

khudkobadlo, duniyabadlo.” With his

beliefs and mindsets, he strives to

transform the lives of common people by

encouraging them to be financially free.

A Master Manager

Samir Modi is a man with great

management skills. He operates

multiple businesses in different fields.

He is the founder and president of

24SEVEN convenience retail store

chain. He launched this company in

2005 and made it India’s first one of its

own kindround-the-clock open store.

Understanding the scope for cosmetics

brands made in India, he established

Colorbar Cosmetics in 2004 and with his

efforts and hard work made it the 3rd

largest cosmetic brand in an industry

where the market is dominated by

long-established international brands.

Having so many industries to handle,

Samir Modi never compromised with his

efforts and made every brand to reach a

recognizable level in the market.

Along with his entrepreneurial feats,

hisrich experienceis also attributed to

his duties as the executive director of

the famous K.K. Modi group, Director

of Godfred Phillips India Limited and

Director of Indofil Industries Limited.

He is also a member of the Federation

of Indian Chambers of Commerce

and Industries’ (FICCI) executive

committee. Modi’s global perspective

and multicultural approach to work came

under spotlight and he was appointed

as the President of Confederation of

AsiaPacific Chambers of Commerce and

Industries (CACCI).

Philanthropically Inclined

Keeping up with his family’stradition of

being actively involved in humanitarian

causes, he established Modicare

Foundation in 1996. It does extensive

work in the fields of HIV/AIDS

awareness, gender-related issues, and

children’s education. He focuses on

providing education to people and thus

initiated 100% literacy programme for

the company’s workers too.

He believes in the fact that, if you

change yourself for better, you can

even achieve even those dreams which

seem impossible now. With a mission

of nation-building and changing lives of

many, he participated in many awareness

programs and took other relevant

initiatives to ensure he could accomplish

the professional and personal goals of

life. As the Founder and MD, he has

always emphasized the overall success

while making sure that the brand

keeps doing its best. He understood the

economics of the nation well and hence

chose a reasonable prices range for his

products. It is his practical approach

that has made all Modicare brands the

most sought-after ones in the region.

“With a mission of

nation-building, he

participated in many

awareness programs &

took initiatives to ensure

he could accomplish the

professional & personal

goals”

104 | india’s greatest leaders 2019-20 |

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