Ajay Harinath Singh Greatest Brand Leader 2018-2019

TM
Emerging
Sabina
Bhanpurawala
Treading Smoothly on the Path to Excellence
Ms. Sabina Bhanpurawala, CEO and Marketing Head of Foam Home, a
leading manufacturer and merchant of quality mattresses and sleep
products with a rich four-decades-old history, has been constantly
updating, innovating and crafting novel designs and techniques to
present an exquisite range of technologically superior products
CARRYING FORWARD THE
LEGACY
Ms. Sabina Bhanpurawala has been an
astounding business leader with sharp
business insights and a never-quenching
thirst for growth. Her father, Mr. Huseni
Bhanpurawala started the business
about 40 years ago with great passion
and devotion. Carrying forward the
legacy, Ms. Sabina has been efficiently
spearheading the business activities of
Foam Home.
With her keen business intelligence
and good communication skills, Ms.
Sabina has been successfully managing
the business for the last 10 years. She
has earned her degree in management
(MBA [FMB]) from the prestigious
S.P. Jain Institute of Management and
Research. She has also completed
a course from the reputed Harvard
University in Launching New Ventures
in India.
A great academic scholar, she started
her career at the age of 18 while studying
at Sydenham College of Commerce
and Economics. From this college, she
obtained her Bachelors in Commerce
and was a Silver medalist in Business
Systems and Business Communications.
Armed with higher and specialised
qualifications, she is fully geared up to
take on any challenge head-on and is
highly committed to take Foam Home
legacy to greater heights and newer vistas.
AN ASTUTE BUSINESS LEADER
A person of high business ethics and
morals, Ms. Sabina believes that apart
from uprightness and hard work,
sensitivity and a sense of understanding
is crucial. She understands that being
sensitive and responsive to customer
requirements, market developments,
upcoming and latest trends and towards
your people can make a huge positive
difference to a business.
As the ambassador for the Asian
Institute for Family Managed Businesses,
Ms. Sabina has not only inspired and
encouraged students but has also
motivated daughters of family-owned
businesses to join their businesses and
prove their mettle as strong and astute
business leaders.
CREATING A REVERED BRAND
With aspirations to make a significant
change in the lives of people, Ms. Sabina
has been instrumental in marketing and
distribution of the Ergoshell Mattress
to manage and scale up the market for
this unique product. She believes that
the revolutionary Ergoshell Mattress
technology is one of the most innovative
mattress designs that has come over in
last 5 decades, and has the capability of
making a huge paradigm shift.
Although the mattress industry
in India is quite fragmented and
unorganised, Ms. Sabina has been very
keen in designing exclusive mattresses
as per individual preferences. With a
firm belief in her ideas and instincts,
she is betting high on the futuristic
Ergoshell Mattress technology in the
bedding industry.
She is working hard towards licensing
Ergoshell Mattress technology out to
the International market. This is being
done along with creating waves in
the Indian market through their own
revamped manufacturing facility with
increased capacities and state-of-the-art
machineries and a robust distribution
network. To actualize her dreams, she
has made logistical arrangements for
delivering mattresses. By doing so, she is
ensuring that every premium household
and hotel is equipped with the Ergoshell
mattress.
Today, much credit for the company’s
recent brand victory goes to Ms. Sabina
for leading the company’s marketing and
franchising arms, and creating a distinct
and much cherished brand recognition
and acceptance. Ergoshell mattresses,
being a highly customisable product
that can be designed as per individual
requirements and preferences has
gained great acceptance and is now
globally patented.
“She understands
that being sensitive to
customer requirements,
market developments,
latest trends & towards
your people can make a
huge positive difference
to a business”
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