Ajay Harinath Singh Greatest Brand Leader 2018-2019

TM
emerging
Varun Budhiraja
A Leader Par Excellence
With specializations in management, high-performance garments,
footwear design & marketing, he is suited for the twin challenges of
expansion & diversification. Leveraging the big picture perspective that
only such an education can give, and coupled with a long term vision,
Mr. Budhiraja is steering Euro Safety into ever greater heights
THE JOURNEY
Euro Safety Group, one of the
leading integrated manufacturers
and distributors of PPE, strives to
provide protection with comfort to the
workforce across the world. In 2019
Euro Safety Group completed 15 years
in the PPE industry and will begin the
new decade as one of Asia’s largest
and best manufacturers of headto-toe
PPE. In these 15 years, Euro
Safety made a transition from being
only a shoe manufacturing company
to having a product line spanning all
aspects of safety equipment, with many
diversifications on the horizon. Each of
their manufacturing units is ISO 9001
& SA 8000 certified and their testing
lab too is internationally accredited.
Somewhere during this journey Mr.
Varun Budhiraja took over as the CMO,
tasked with both the branding of the
company and making sure Euro Safety
pivots according to the latest global
and national trends. With degrees and
specializations in management, footwear
design and marketing, he is imminently
suited for these twin challenges of
expansion and diversification.
THE LONG TERM VISION
Like most visionary marketers, he was
not content grabbing a slice of the target
market, but instead strove to increase the
segment size, by educating the market.
Mr. Budhiraja has relentlessly created
social awareness in India, regarding
the importance of personal protection
equipment both at the workplace and
at home. Ever the humanitarian, he
emphasized worker safety and well-being
above all else. As soon as he took over,
he committed himself towards providing
world-class products of exquisite quality
at affordable rates to the Indian market,
to ensure safe and accident-proof work
life for Indian employees in dangerous,
life- threatening industrial units. Also
included in his radar were people working
in hazardous outdoor environment
and dangerous domestic surroundings.
As a result of this awareness building,
the demand and emphasis for safety
equipment both in the commercial and
domestic sectors of India have increased
– with Euro Safety leading from the front.
THE EMPHASIS ON QUALITY
Though India has robust industry
verticals spanning manufacturing,
infrastructure and chemicals – the
emphasis on worker safety is not as yet
at par with those of developed countries.
Most of the PPE manufacturers of India
are export oriented since they can grab
better rates abroad. Mr. Budhiraja has
set upon himself to change that – both by
underscoring the importance of PPE to
the Indian market and by providing world
class items at Indian price points. He first
assembled an experienced and proficient
team of engineers and technical experts
to fulfill his mission of producing the best
quality safety products. Realizing that
the manufacture of excellent products
mandates strict quality control before
all else, Mr. Budhiraja stipulated regular
in-house testing of every process - from
quality-check of raw materials to final
product inspection, all must be carried
out under the supervision of his senior
team. In order to ensure highest standards
of quality control while maintaining a
good throughput, he procured the latest
automatic manufacturing machines from
Europe. He currently heads a team of
3000 employees worldwide, all committed
to taking the firm to ever greater heights.
THE ROAD AHEAD
With an eye on the diverse safety
requirements of workers in different
industries each with varying degree
of safety threats, Mr. Budhiraja has
launched a separate brand – EUROCK,
tasked with the express purpose of
providing low-cost, affordable safety
devices for those industrial set-ups
with budget limitations. Under his
supervision, the design and development
of safety wear for aviation and hospitality
sector by the brand name AVIO - both
among the fastest emerging sectors in
India - are also being undertaken by Euro
Safety. Recently, Euro Safety Group has
won a spate of awards, from Star’s of the
Industry, in Mumbai, an achievement
with Mr. Budhiraja considers an
indicator of bigger things to come.
“Committed to the
causes of bringing
world class PPE at
affordable price and
foraying into new
products, he has been
leading Euro Safety to
greater success”
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