Ajay Harinath Singh Greatest Brand Leader 2018-2019

producing high-boiling aromatic solvents
FSol100, FSol150, FSol200 and Washoil,
aims to source all of its feedstock locally
and is targeting to reach full capacity within
the coming months, and then to further
expand as customer demand grows.
Leading the bulk trading of heavy
aromatics since its establishment in 1999,
Fortrec entered the production vertical of
heavy aromatics more than a decade back
by taking a stake in a major Chinese solvent
producer. Since then, it has been expanding
by strategically acquiring stakes in other
production facilities to complement its
trading strategy. With the acquisition of
Ulsan facility, it has further strengthened
its foothold into the production side of the
business.
Ajay cheerfully shares, “We continually
look at and develop new next-generation
“bio-aromatic products” – and are
exploring other investment opportunities in
China, India, Bangladesh, Vietnam and Sri
Lanka. Fortrec embraces change and has a
five-year horizon, so that we can constantly
improve our strategy and deliverables so
they are relevant to our customers and in
step with the environmental changes in our
industry.”
Exemplary & Illustrious
Fortrec has been prestigiously recognized
with Global Trader Program status, has
won 12th place in 2017 and again recently
in 2019 the Singapore Enterprise 50
Awards among hundreds of companies in
Singapore, and Ajay has been personally
honoured with the Public Service Medal
(PBM) for over 30 years of voluntary public
service.
Fortrec has invariably believed and
worked towards creating and developing
petrochemicals products to add great value
to the company by way of premiums and
firmly rooting it to a carbon-free footprint.
Having developed a reputable brand that is
a market leader in petrochemicals industry,
Ajay has been a pioneer in pushing green
initiatives in petrochemicals in Singapore
with innovative new products. Under his
command, Fortrec has been engaged in
high corporate social responsibilities, and
partnering with stakeholders has been
developing a greener industry. Fortrec also
participates in community activities such
as marathon runs for cancer fund-raising
to “pay it forward” and sow back into the
community.
Ajay shares, “CSR lies at the beating
heart of Fortrec! Our endeavours to develop
cleaner, greener products, e.g. bio-solvents
will bring net benefit to the environment
we live in. Notwithstanding global pressure
and targets in this area, Fortrec remains
deeply committed to bringing better
products to market. Our staff (without
encouragement) are volunteers in a whole
myriad of activities outside office hours
as volunteers, each paying it forward
and serving his/her community in many
different ways.”
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