Ajay Harinath Singh Greatest Brand Leader 2018-2019

TM
emerging
Vikram Kumar
Leveraging Cross-Platform App Technology for Social Empowerment
Leveraging Cross-Platform App Technology for Social Empowerment
A self-made entrepreneur, Vikram Kumar is achieving new heights of
success with each rising dawn through his path-breaking initiative called
‘’Letstrack’’, a reliable personal and vehicle security brand in GPS and
tracking system that is gaining worldwide reputation quite rapidly
leveraging technology for
growth
With his vast experience in various
sales-oriented roles in India and the
UK, Vikram initiated his own business
venture in 2012, which opened the
door to a new world for the retailers.
Thereafter, while handling large set of
teams, he understood the true essence
of “tracking” and launched Letstrack in
2016 with the vision that anything that
moves needs tracking and the mission
of making the world a lot Safer, Happier
and more productive.
Letstrack is IOT based GPS security
solution brand giving location-based
reports to analyse and make productive
decisions. With his sharp entrepreneurial
skills and through partnerships and
collaborations, he has effectively led the
company’s growth and established it as
a reliable company for global positioning
system (GPS) tracking and global
security services across the world. Under
his leadership, Letstrack has the largest
offline distribution channel and national
tie ups with various vehicle brands and
banking institutions. His extraordinary
visionand exceptional decision-making
skills led Letstrack develop into a wellknown
name in the GPS tracking and
global vehicle security sector.
Redefining Vehicle Security
Vikram has always believed that the
advancement in the technologies widen
the scope of innovations. With the
latest innovation of Voice Integration
in this domain, Letstrack is leading the
sector by becoming World’s First voice
Integrated Vehicle Security Brand.This
technological transformation helped
Letstrack to become the market leaders
with 20% market share amongst 23000
competitors.
Vikram and his team has won 19
awards like the 100 Greatest brands
and Leaders- 2019, Most Inspirational
Leaders 2019, Company of the Year
2019, The Most Innovative Brand 2019,
Best Vehicle Security Company in Asia,
Top GPS Tracking Company in India, by
various reputed organisations across the
globe.
Through his far-sighted and wellthought
strategies, Vikram holds an edge
over competitors by adding valuable
features to Letstrack’s products — but all
this without making them unaffordable
for his existing or would-be customers.
This helps retain the existing customer
base and draw new customers, thus
leading to faster growth of the company.
Over the year, they have added some
significant clientele such as Ola, Uber,
and GE to the organisation’s portfolio in
India. Letstrack has now extended its
footprints in Sri Lanka and the US.
working for Social Welfare
According to Vikram, success of a person
should not be measured in terms of
money he earns, but the kind of people,
friendship and professional relationships
he has, the team work spirit he possesses
and the ethics of the people he is
surrounded with. In his opinion, security
of human lives and their vehicles brings
a feeling of safety and a sense of peace
to people’s mind--which is also a step
towards social empowerment. Adopting
a customer-first approach and by
developing new safety devices, Vikram
and his team of experts are playing a
big role in securing people’s lives and
their savings by preventing theft of their
vehicles.
Supporting the mission of an
all-inclusive growth of society, He
also donates to Smile Foundation
which works to provide education to
underprivileged children. He is of the
opinion that education can transform
the lives of people by helping them come
out of poverty and has been sponsoring
the education of a few students.
“Under Vikram
Kumar’s able guidance,
LetsTrack was named
the “Best Vehicle
Security Company in
Asia” in December 2018
– within 2 years of its
launch”
170 | india’s greatest leaders 2019-20 |