Ajay Harinath Singh Greatest Brand Leader 2018-2019

Ajay Chaudhary
Progressing with Passion
Mr. Ajay Chaudhary is the MD of Tekno Electro Solutions (TES) Pvt. Ltd.,
which is one of the leading suppliers of electronic security products and
services in India and the Middle East. It was founded by him in 1997 to
cater to the ever-changing demands of the electronic security industry
A Humble Beginning
Mr. Ajay Chaudhary launched Tekno Electro Solutions with low investment
and a handful of products such as CCTV, security systems, and Electronics and
Telecommunication EPBAX solutions. Gradually, he kept diversifying his products
and services to offer world-class security solutions to his clients. Currently, his
company deals in a wide array of wired and wireless security products, including
smart home systems, IP security surveillance systems, retail security systems,
gas leakage/smoke sensors, glass break sensors, gate automation systems, electric
kettles, digital safe boxes, hair dryers, mini bars, hotel locks, digital door plates,
EPBAX systems (digital, analog, hybrid) with latest features, and much more.
From the very first day of launching TES, Mr. Chaudhary has been trying to
differentiate his business to stay competitive in the marketplace. The security
products offered by his company are known for their durability, style, security, and
cost-effectiveness. What’s more, his 19 years of hard work and dedication have
made Tekno Electro Solutions, one of the most renowned brands of hotel locks
and hospitality sector products in India. He is a man of strong principles who
believes in offering professionalism, innovation, and authenticity to his clients.
By virtue of his customer-centric vision, he always intends to provide the clients
with exceptional customer experience, and puts his customers first, and at the
core of his business. Having vast experience in electronic security surveillance,
the tech-savvy leader always focuses on incorporating the best technologies for
delivering a warm and welcoming experience to his customers. He has also
appointed a dedicated customer support team that offers the highest standards
of customer service support with the lowest response time.
Awards and Accolades
His relentless dedication has taken Tekno Electro Solutions to new levels of
success. His dedicated efforts have helped the company win several awards and
accolades, including ‘Best Company of Hotel Locks & Hospitality Products Award’.
Mr. Ajay Chaudhary is solely responsible for the success gained by Tekno
Electro Solutions. His belief and passion will go a long way in support of his role
as a leader.
Spearheading Parfait’s Journey to India
When Parfait, one of the largest lingerie brands in the U.S market decided to set its
foot in the Indian market, they needed someone who was open to experiments, take
responsibility, and bring out the best results. Given his expertise in fashion, business
acumen, and leadership qualities, Akhil Srivastava was vested with this duty and
was appointed as the Managing Director of Parfait India.
Today, when more Indian women are embracing body positivity, there is a greater
demand for lingerie and swimwear for sizes that fit different body types. Akhil could
have chosen no better time to lead Parfait in India. Today, the country is witnessing a
boom in the lingerie market because of the availability of brands, technology, and the
increase in purchasing power among women. The market is growing with the rate
of 13% and is valued more than $3Bn. Yet, most innerwear and swimwear brands
design products that play to the stereotypes associated to women’s body — this is
where Parfait India, under Mr. Akhil Srivastava’s leadership is driving a change.
Akhil Srivastava
Ruling the Realm of Fashion
One of the trailblazers in the swimwear and lingerie fashion industry,
Akhil Srivastava has been upturning the fashion stereotypes by
introducing Parfait, a size-inclusive lingerie and swimwear brand
dedicated to helping women find the perfect fit
Making style an integral part of your life
Akhil’s decision to bring the brand to India is a part of a long-cherished dream of
reaching every corner of the world and introducing a world-class body-inclusive
brand to women. Under his able leadership, Parfait — a brand with 700 stores
in 20 countries, entered India via 100% FDI route and now plans to capture the
Indian market with an aggressive retail strategy. To make sure that it rises across
the Indian market rapidly, the company has been in talks with not only top retailers
like Lifestyle, Shoppers Stop and Central but also top e-commerce websites. Parfait
plans to cater to women across all strata of life — ranging from urban to suburban
areas.
For Akhil, fashion is not a mere way of making revenue but a tool of empowerment
as it helps to instil confidence and self-esteem in women. Even today, many Indian
women live their lives behind the veil of culture and tradition; but wearing the right
lingerie will not only make them look their best but also make them feel confident
enough to break the shackles of taboos. Akhil not only plans to open more retail
stores but also organise workshops and seminars to educate women about the
importance of choosing the right lingerie.
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