Ajay Harinath Singh Greatest Brand Leader 2018-2019

TM
Emerging
Praveen
Kumar Gupta
Taking Biomedical Research to Greater Heights
Mr. Praveen Kumar Gupta is the fountainhead, visionary and Managing
Director of Premas Life Sciences Pvt Ltd (PLS),a young and dynamic
organization aiming to bring cutting-edge Lifesciences tools to Indian
academics and clinical diagnostics sectors. With a rich experience of 2+
decades, he has carved a niche for himself as an industry leader
A MAN OF EXCEPTIONAL
BUSINESS ACUMEN
After completing Masters from the
reputed Pune University, Mr Gupta
decided to walk the road less taken. He
started his career with Sales and soon
realized his never fading passion for
being a people’s person. After completing
successful stints with renowned
companies like Bio-Rad Laboratories
and DSS Imagetech, Mr Gupta finally
struck a chord in consultative selling
approach in the Lifesciences market. He
broke the glass ceiling in the Lifesciences
distributor segment by building a
team proficient in scientific acumen
and technical depth. With modest
beginnings in an office practically run in
his car, a team of few trusted friends and
grit in heart, he ventured to partner with
the global Next Generation Sequencing
technology manufacturer, Illumina Inc.,
which stands as the biggest company in
this space today. Over the last decade,
through Mr. Gupta’s exceptional business
and interpersonal skills, the organization
has partnered with an impressive lineup
of brands across genomics and cell
biology domains. In addition, it has
attained an enviable YoY growth of 35%
and has over 150+ installations across
the country.
Unlike other existing companies in
the space, PLS is not just a technology
partner but also the knowledge partners
for distinguished researchers and KOLs.
Through the evangelization of the various
technologies that it represents, PLS
has contributed to several benchmark
discoveries in the nation.
LIASING THE ACADEMIA &
INDUSTRY
At the moment, PLS boasts of a diverse
portfolio of about 15 leading global
technologies namely Illumina, 10X
Genomics, Fluidigm, Covaris, Acea
Biosciences, Lucigen etc. These highly
specialized products have contributed to
some key milestones in large-scale Indian
research projects, spanning human
genome sequencing, bovine genomics,
cancer consortium efforts, stress
tolerance in legumes or interrogation of
genomes of many indigenous plants and
animals.
One of the major efforts spearheaded
by Mr. Gupta has been to escalate
collaborations between academia and
industry –which is seminal in bringing
discoveries from the laboratory bench to
the market, and finally to people. These
efforts have fostered a lot of successful
projects, and commercialization of
solutions. He hopes to continue being
the torchbearer for more successful
industrial-academic engagements down
the road.
CLIENT CENTRIC APPROACH
Mr. Gupta strictly believes in professional
ethics and diligently follows a customerfirst
approach in all his business
activities. He has framed stringent
guidelines within the company to ensure
that all the clients are served the most
suited help on priority. This has helped
him to largely maintain the Customer
Satisfaction in a space which is bound
by fluctuating product costing.
Mr. Gupta has made sure that PLS has,
over the years, achieved the distinction
of being one of the most successful
companies in Lifesciences distribution.
This elite status has also been achieved
by assuring that the client’s interests has
been taken care of, at all times. Adding
another milestone, PLS team goes an
extra mile to help the customer right
from the start of the journey and until
the research has fruitfully turned into a
publication and even beyond.
With Indian academic research and
diagnostics warming up to Genomics,
Premas will surely look at glorious
years in times to come under the able
leadership of the management.
“By his strategic
approach, he has
achieved 70% of the
market share of the
prime sequencing and
microarray biomedical
products of utmost
quality”
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