Ajay Harinath Singh Greatest Brand Leader 2018-2019

TM
powerful
Kailesh Shah
Glittering Like Gold
Spinning out a huge franchise worth millions of dollars out of a meager
amount of INR 10,000 is an inconceivable task. Yet, with an unmatched
dedication and definitive business acumen, Mr. Kailesh Shah has turned
this myth into reality. His sheer persistence and excellent leadership led
him to establish one of India’s most profitable organisations
94 | india’s greatest leaders 2019-20 |
An accomplished
entrepreneur
Mr. Kailesh Shah is the managing
director of All Time Plastics Pvt. Ltd.,
a firm that predominantly deals in
manufacturing and exporting plastic
homeware. Mr. Shah is a master at the
art of business and that is what has led
him to catapult his brand to greater
heights. The success of the brand can
be measured by the international clients
that All Time Plastic caters to.
from humble beginnings to
the portals of glory
Mr. Kailesh started his career with the
small family business of plastic cutlery,
which was set up by his father. He used
to assist his father even while he pursued
his graduation from Lala Lajpatrai
College of Commerce and Economics.
Mr. Kailesh attributes his father with all
the inspiration he received in his life.
It was also his father who provided him
with ample opportunities to experiment,
adapt, make mistakes and finally learn the
art of the business. Almost everything that
he knows about running an organization
was inherited from his father.
Starting a business in those times
was not an easy accomplishment. Mr.
Kailesh’s father set up the business with
a lot of hardships which were closely
observed and learnt by the young Kailesh.
But as they say, hardships pave the way
for a greater success, Mr. Kailesh learnt
the nuances of the business just fine.
The company was then called Bombay
Traders and essentially dealt in stainless
steel. By the 1970s, Bombay Traders had
set foot in manufacturing plastic cutlery.
Soon after Mr. Kailesh joined, the
company started spreading wings. It
added a new range of products including
kitchen storage containers, snack and
lunch boxes. The company catered to
distributors across the country. The
business was steadily rising and by the
time they set up their first factory in
Daman, the turnover leaped to Rs. 80
lakhs. Success had come but the journey
was still not over.
Mr. Kailesh, with his brothers, Nilesh
and Bhupesh who joined the business
after him now planned on conquering
the Middle East and European markets.
Within two years of the Daman factory
establishment, the turnover was Rs. 3
crore.
More manufacturing units were set up
and the firm was named All Time Plastic
in 2001. With the leadership skills and
lessons learned from his father, Mr.
Kailesh along with his brothers took the
brand to a different level of achievement.
No wonder success became inevitable.
A Never-Ending Strive
towards excellence
The company has seen some of the
best days but Mr. Kailesh Shah and his
team believes in continuous endeavors
towards growth. Although, plastic ware
business is forever at risk, standards of
quality were never compromised with at
ATPL. Mr. Kailesh firmly believes that
retaining a loyal customer base is more
important than gaining new customers;
this is the reason behind the consistent
quality of the brand.
In addition, the organisation is also
promoting sustainable growth under
his guidance. In its march towards
sustainable development, the firm uses
recyclable plastic for more than 30%
of manufacturing and aims towards
increasing this number.
Mr. Kailesh has also done the wonderful
job of teaching his children what he
learned from his father. Dhvanit, his
son is 26 and has joined the company.
Under Mr. Kailesh’s guidance, the third
generation of the family is all set to take
the company to greater heights.
As a socially-responsible leader, he
ensures that ATPL is constantly involved
in endeavors concerning corporate
social responsibility.
“Mr. Kailesh firmly
believes that retaining
a loyal customer base
is more important than
gaining new customers;
this is the reason
behind the consistent
quality of the brand”