Ajay Harinath Singh Greatest Brand Leader 2018-2019

40 under 40
Viraj Kohli
At the Top of His Game
Viraj believes that risk-taking is the
most necessary skill for a successful
entrepreneur. The marketing expert adds
that he had to face some toughest hardships
when starting his PPE (Personal Protective
Equipment) business. Viraj attributes his success
to the people who initially did not approve of his
career path. According to the young leader, the
lack of support is what made him self-reliant
and more responsible. He poured all his focus on
doing whatever it took to achieve success; thus,
turning his weaknesses and failures into crowning
achievements.
The social entrepreneur, with his relentless
efforts, hopes to create a positive impact on the
lives of workers involved in hazardous occupations.
As a sales and marketing ace, he regularly rolls
out campaigns for spreading awareness among
employers about the importance of investing in
protective equipment for the safety of employees
and workers during duty hours. His massive
initiatives have helped him convince numerous
construction owners to invest in protective
equipment and ensure the people working on the
construction projects remain safe and sound.
Viraj enjoys interacting with clients and
business leaders so that he can enlighten himself
about their business goals and accordingly frame
his marketing strategies.
Viraj Kohli is the Chief Marketing Officer of Uviraj Group of Companies — one of the
most promising safety companies in India. Through his venture, Viraj has taken up
the noble initiative of safeguarding the lives of millions of workers that are regularly
exposed to hazards at construction sites
Maintaining the Highest Safety
Standards
Viraj puts a strong emphasis on security
measures and is very particular about the quality
of products that his company manufactures. His
marketing skills and regular interaction with the
associates bring various fresh ideas to the table
that are thoroughly evaluated and analyzed to be
implemented for making Uviraj one of the most
reliable and trusted safety brands in the world.
From planning and development to manufacturing
and supplying, the brand takes care of everything
related to the safety of workers.
At every stage, Viraj takes all possible measures
to maintain consistent product quality. Uviraj’s
tools and equipment are accredited with EC-Type
Examination Certificates and are also marked
with prestigious CE0082 & ISI.
Keeping in mind the safety requirements of
employees and workers operating in a construction
site, Viraj has categorized the range of PPE
products under different labels. Viraj Safety First,
Alpha Gripp, and Kargolift are the three leading
brands of Uviraj Group of Companies.
Viraj makes sure that all the products
“The social entrepreneur, hopes
to create a positive impact on
the lives of workers involved
in hazardous occupations”
manufactured by the company conform to the
required standards, thus providing the highest
level of customer satisfaction. Whatever product
is chosen, buyers know they are choosing the
best, and this is what the brand and the leader
have gained in five years of service.
The attitude, determination, and sincerity of
the leader never allowed him to give up, and this
fighting spirit makes Viraj offer the best and more
advanced products to his clients each time.
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