Ajay Harinath Singh Greatest Brand Leader 2018-2019

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Bhushan Kumar
Striking Melodious Notes of Success
The rise of T-series under the able leadership of CMD Bhushan Kumar
has been nothing short of phenomenal. Having taken over the reins of
the empire at a young age of 19, he has successfully channelized its
diversification into multifarious streams of the Indian film industry
namely film production, licensing and distribution
an inspiring tale of grit
The young and dynamic Bhushan Kumar
is one of the Indian film industry’s
top producers. His success saga is an
inspiring tale of determination and grit as
he has built a grand empire bit by bit. In a
short span of time, Kumar has grown the
company by leaps and bounds.
Under his quintessential leadership,
T-Series, which started off as a music
company, has today metamorphosed
into a formidable film studio, which also
independently produces films and has
spread its wings into producing digital
content for OTT platforms from 2019
onwards.
Over the last few years, under his
leadership and vision, T-Series has
emerged as a studio of repute with
blockbusters such as Baby, Airlift,
Aashiqui 2, Hindi Medium, Tumhari
Sulu, Sonu Ke Titu Ki Sweety, Raid,
Satyameva Jayate, De De Pyaar De,
Bharat, and Kabir Singh among others.
Undoubtedly, T-Series is clearly on
top of the game amongst film studios
producing film content today.
The forthcoming T-Series slate of films
is an enviable one, with almost every
film director and music artist intending
to work with the brand today. One of the
major reasons for this is the fact that
Kumar shares terrific relationships with
people across the board in the industry.
Then there is also Kumar’s magnum
opus Mogul, based on the life and times
of his father ‘Shri Gulshan Kumar.’ It is
very significant for him and is quite close
to his heart.
Living the Dream
A quiet yet perceptive leader, Kumar
possesses an inherent passion for music
and movies with keen business acumen,
experience and vision. He is a rare
exception of a head honcho of a music
company and a film studio head who is
also the content head and creative head
of his company. He is hands-on with the
finer nitty-gritty’s in the creative process
of making music and films. Known for
his keen sense of music, Kumar is always
working towards creating and releasing
chartbuster, relevant and melodious
music under T-Series.
Mentoring Fresh Talent
Kumar has also mentored and launched
the careers of some of the most popular
musicians and singers in recent times.
Besides having its own recording studios,
the company boasts of its robust Artists
and Repertoire (A&R) department
which has on its roster artists such as
Guru Randhawa, Neha Kakkar, Amaal
Malik, Armaan Malik, Neeti Mohan,
Jubin Nautiyal, Akhil Sachdeva, Dhvani
Bhanushali, Sachet-Parampara, Millind
Gaba and others.
Making A Mark
With the aim to be a game-changer,
Kumar has now revolutionized the
T-Series brand by making it the world’s
number one YouTube channel with
the maximum views and the highest
subscriptions. T-Series also has the
distinct honor of being awarded the
Guinness World RecordsTM certificate
for being the ‘First YouTube Channel to
reach the 100 million subscribers mark’
in the world. This puts it at the forefront
of the technology boom that is currently
sweeping the Indian entertainment
industry. With a hands-on approach to
work, in the last two years, Kumar has
already invested close to Rs 1000 crore
to produce path-breaking films that will
have both – a critical and commercial
impact – while adding a fresh impetus
to India’s entertainment business
landscape. It would be no exaggeration
to say that T-Series is easily one of the
topnotch entertainment companies,
which occupies a sizeable share in
the country’s burgeoning Media and
Entertainment (M&E) sector.
With his penchant for pushing limits,
Bhushan Kumar is all set to take India to
greater heights.
“With the aim to be a
game-changer, Kumar
has revolutionized
the T-Series brand by
making it the world’s #1
YouTube channel with the
maximum views & the
highest subscriptions”
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