2003-2005 - Special Collections - University of Baltimore

ole of individual health professionals,
interaction among them, and their relationships
with patients and the organization's
administration. Prerequisite: MGMT 504
or equivalent.
MGMT 780 International Management (3)
Management challenges and dilemmas
associated with business activity in multicultural
and global environments within
the U.S. and other countries. Provides the
knowledge and sensitivities to more effectively
identify, understand, and manage the
cultural components of organizational and
business dynamics. Topics include: cultural
value awareness, cross-cultural communication
skills, cross-cultural management skills
(strategic planning, organizational design,
leadership), and creating and managing a
globally competent work force. Prerequisite:
MGMT504.
MGMT 781 International Business
Strategy (3) Draws on the framework of
global strategic management to help Students
integrate the concepts ofeconomics,
finance, marketing, technology, and operations
in a global context. Focuses on market
entry issues, transnational structures,
operational issues, and leadership in crosscultural
settings, and provides the framework
for a real world, international
business project that may be completed by
student teams and that offers the option for
a study/analysis trip to another country.
Prerequisites: all M.B.A. 500-level courses or
equivalent.
MGMT 797 Special Topics in
Management (3) An intensive exploration
of topics in the area of management. Topics
include e-commerce, e-commerce and supply
chain management, e-venturing, leadership,
organizational theory, or best business
practice. Refer to semester class schedule
for tirle of topic offered. May be repeated
for credit when the topic varies. Prerequisite:
to be determined by the instructor.
MGMT 799 Individual Research (1-3)
The purpose of individual research is to
permit investigation into a particular subject
in more depth than accommodated by
an existing course. Students work closely
with an individual faculty member.
Approval ofthe Director ofthe Marketing
and Management Division and graduate
adviser required.
Marketing (MKTG)
Marketing courses are offered by the Merrick
School ofBusiness.
MKTG 504 Marketing Management (3)
The concepts, processes, and institutions
necessary for the effective global marketing
of goods and services including an analysis
of market opportunities, buyer behavior,
product planning, pricing, promotion, distribution
and the role of marketing within
the organization and in society. Prerequisite:
Graduate standing.
MKTG 640 Organization Creation and
Growth (3) Focuses on development of
new goods and services and the technologies,
market needs, operating processes,
financial resources, and organizational
structures and processes necessary to meet
the growth objectives of new and existing
organizations. Prerequisites: MKTG 504 or
area approval.
MKTG 760 Global Marketing
Management (3) The theory and application
of marketing in a global context.
Topics include international trade and
financial markets, market structures of
nations, consumption behavior related to
culrure, social values, and economic conditions.
Also considers the political and legal
control over marketing activities (advertising,
promotion, and distribution); the
growth of regional marketing arrangements
relative to competitive strategies of mulri­
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