2003-2005 - Special Collections - University of Baltimore

PBOS 700 Publications Management (3)
A consideration of the skills and concepts
necessary for the competent management
of a publications enterprise: cost analysis
procedures, contract and copyright law,
organization of publication staffs. Experts
in these areas serve as guest lecturers. Lab
fee required.
PBOS 701 Media Management (3) An
examination of the skills and concepts necessary
for the com petent management of a
communication entetprise: cost analysis
procedures, contract and copyright law,
personnel and management principles, and
proposal writing and bidding.
PBOS 702 Literary Publications (3)
The development ofsmall magazines and
presses in the modern literary scene. Special
attention to problems of management of
such publications and organizations. Students
work on case study projects. Lab fee
required.
PBOS 704 Copyright and Publishing (3)
An introduction to media law, particularly as
it relates to the field ofpublications. Provides
a btoad historical and theoretical overview,
and requires students to apply legal theory
through the use of case studies and examples
drawn &om the business of media. Explores
the impact of technology on the evolution of
media law and considers ethical issues currently
faced by professionals in publications
and communications.
PBOS 706 The Business of Graphic
Oesign (3) Subtitled "Mind Your Own
Business," this course ranges from cold call
to final billing, through the daily triumphs
and travails of running a graphic design
business. Topics include getting started,
considering partners, finding and managing
clients, writing proposals, making presentations,
account management, crisis
management, print and production management,
cash management, legal issues,
and how to say no.
PBOS 708 Promotional Strategies (3)
The creation and implementation of successful
advertising and promotion campaigns.
Emphasis on researching markets,
defining target audiences, and determining
the appropriate media for reaching those
audiences. Working individually and in
teams, students develop written and oral
presentations.
PBOS 710 History of Print (3) A survey
of the evolution of newspapers, periodicals,
and the publishing industry, focusing on
technological developments, major innovations,
legal and ethical issues, and societal
impact. Students analyze and discuss material
drawn from a broad range ofsources
and consider the ways print creates a
unique culture and both establishes and
reflects a nerwork of values critical to a
technological sociery.
PBOS 711 History ofCommunication
(3) Technological developments that
moved human communication from the
primitive to the sophisticated process it is
today. Focus on the impact ofeach new
technology on institutions and sociery.
PBOS 712 History of Graphic Oesign
(3) The history ofgraphic design in Eutope
and America, centering on the modern
period but also dealing with design influences
from earlier periods and from other
cultures. Provides a background of visual
solutions on which students may draw to
solve their own design problems in the
publications profession.
PBOS 713 Language Theory: Syntax,
Semantics, and Style (3) An exploration
of the structural and aesthetic principles
underlying written discourse. Special attention
to contemporary theories of language
behavior such as structural linguistics and
transformational/generative grammar.
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